2001:

• Joe Dahan debuts Joe’s Jeans, a collection of classic chic sophisticated silhouettes. Has Modern fits for individual body types. It’s headquartered in Los Angeles, CA.

2002:

• Joe’s establishes a cult following from a diverse group of women who prefer to wear Joe’s or nothing at all... Confident, sexy, a pure distillation of fashion…

2003:

• Joe pioneers the concept of unique fits for a diverse group of body types, by enhancing fit selection with such notable names as The Honey, The Socialite, The Starlett and The Twiggy...while also introducing complimentary collection pieces with simple, classic looks that are fashioned from the finest fabrics.

2004:

• Joe’s becomes available coast to coast and internationally throughout Europe, Latin America, Asia, Canada, Middle East and the Caribbean.

2005:

• Joe’s develops a Men’s line to meet the demands of male denim connoisseurs.

2006:

• Joe’s introduces Joe’s KIDS

2007:

• Joe’s launches a full Lifestyle Brand introducing outerwear, accessories, and full collections for Men, Women and Kids.
• Joe’s enters licensing market.

2008:

• Joe’s launches first shop in Europe at Galleries Lafayette Paris.
• Joe’s debuts retail initiative by opening four stores, including two freestanding locations in San Francisco & Chicago.

2009:

• Joe’s launches “the jean legging” an overnight success with celebrities and customers worldwide.

2010:

• Joe’s opens it’s first Los Angeles retail store in Santa Monica.
• Joe’s enters footwear market. Joe’s expands retail initiatives with the opening of ten new stores throughout the U.S.

2011:

• Joe’s celebrates 10-year Anniversary.
• Joe’s opens first store in New York in SoHo.
• Joe’s launches The Fifty Five Colors Collection featuring Joe’s best selling skinny available in a spectacular fifty-five colors.

2012:

• Joe’s launches new brand, else, exclusively with Macy’s targeting women 18-25 who aspire to wear premium denim.
• Joe's opens first store in Miami at Aventura Mall.