About The Brand
Esprit originates from the West Coast of California where Susie and Doug Tompkins created the brand in 1968. They sold homemade clothing from the back seat of their station wagon. Right from the cradle, they instilled into Esprit the values they themselves held most dear. The brand reflected relaxed American West Coast lifestyle, creativity and a high social and ecological sense of responsibility.
This young couple, who met while hitchhiking, drove down the coast in a station wagon. Using an unconventional method, they sold homemade clothing from the back seat of their vehicle. And, in doing so, they laid the foundation in San Francisco for one of the world´s most important fashion enterprises. That was however a long time ago. The founders left the company, while Esprit rapidly expanded on an international scale, recording a long period of commercial success.
This DNA made Esprit one of the world´s most successful and most profitable fashion brands. Today, Esprit is still one of the most popular brands. In Germany it holds first place, in the Netherlands second place and on the growing Chinese market, Esprit holds third place on the popularity scale.
Awards |