ASOS Plc is an online retailer for fashion-loving 20-somethings around the world. Through its market-leading app, mobile and desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local thirdparty brands and its mix of fashionled in-house labels—ASOS Design, ASOS Edition, ASOS 4,505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT.
SUSTAINABILITY FACT FILE
- 36 per cent of all fibres used in ASOS brands come from sustainable sources.
- 76 per cent of clothes sold on ASOS marketplace are vintage or pre-worn items, in line with its 2020 circular fashion commitments.
- ASOS became the first e-commerce brand to sign a labour rights agreement with global trade union IndustriALL.
- Animal products like cashmere, mohair, feathers, down, silk, bone, teeth, horn and shell are banned from ASOS websites.
- In 2018, ASOS launched a circular design pilot training programme in partnership with London College of Fashion’s Centre for Sustainable Fashion.
- 100 per cent of ASOS design teams have gone through a
series of workshops and discussions exploring concepts, case studies and practical applications of circular design.
- In October 2018, a pilot clothing recycling programme with ASOS employees was launched to test a possible customer offer.
- In March 2019, ASOS participated in the Ellen Macarthur #wearnext campaign in the city of New York, joining forces with the fashion industry to tackle waste together.