Brand Philosophy

Brand Values

Sharing the grand vision of the group, Adidas strives to be the global leader in the sporting goods industry living with a passion to build a sporting lifestyle.

The brand is very consumer focused and therefore they continuously improve the quality, look, feel and image of their products and organizational structures to match and exceed consumer expectations by providing them the highest value. 

With immense innovations and leadership in design the brand always seeks to help athletes of all skill levels achieve peak performance with every product they bring to the market.

As a global brand Adidas is socially and environmentally responsible, creative and financially rewarding for their employees and shareholders.

Holding strong commitments the brand continuously tries to strengthen its competitive position and products in the market.

Dedicated to consistently deliver outstanding financial results, the brand has always retained the expectations of its fans world over.

Working with an Endeavour to devote itself fully to the sport culture and giving it a global flavor of fashion and style, the brand works out 3 major lines which are Adidas Performance, Adidas Original and Adidas style.

Adidas Sport Performance
The guiding principle of the adidas Sport Performance Division is to equip all athletes to achieve their “impossible”. adidas Sport Performance brings its passion for great products to athletes
in all sports and mainly focuses on four key categories globally:football, running, training and basketball.

Adidas Original
Personal collections,innovative style,groundbreaking fashion.Orginals by original is the sum of all three,pure celebration of originality in footwear and apparel.

From born originals like Mark Gonzales and Nike Nastase, to the music and style of Missy Elliot and Run DMC, to true champions like David Beckham and Stan smith the three stripes has been there since the very beginning.

Adidas Style
The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.