About Adidas

Adidas, one of the leading sports brands in the world, turned 60 on 18th august 2009.

It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world.

As he indulged his passion for sport and for innovation, he created a brand as great as any in the world. An unlikely story, but not an impossible one.Becasue for him Impossible was nothing.

For Adidas, it all started with shoes. Shoes to play in. Shoes to play better in. Shoes to win in. Shoes that, one day, would tread wembley and Wimbledon, win medals at the Olympic Games and the FIFA World Cup.

Athletes would wear them, record-breakers, and champions. Today, Adidas is one of the world’s leading brands, recognized and respected.

Passion, authenticity, innovation, inspiration, honesty and commitment – that is what Adidas means. Above all, it is the stories that made Adi Dassler’s idea and principle “no athlete left behind” come to life on the biggest sports stages around the world.

Here are some of their stories - stories of shoes, champions, and recordbreakers or rather these are ……….

“Stories of Adidas”.