Trussardi Timeline 1911 :: Trussardi Jeans Timeline

From the beginning to the 80's

1911

The Dante Trussardi glove factory opens in Bergamo.

1965

Nicola Trussardi takes over the family business and begins the process of modernizing Trussardi Group.

1973

The Greyhound is born: for the first time, a fashion company is identified with a logo. The greyhound is a symbol of agility, elegance, and speed.

1976

Trussardi opens its first boutique at no. 5, Via Sant’Andrea in Milan.

1978

Trussardi becomes a lifestyle brand, launching the Inside collection: an exquisite assortment of table and pocket accessories made of briarwood and silver.

1981

Trussardi designs a bicycle: an innovative, elegant means of transport.

1982

Trussardi launches its first perfume, Trussardi Donna.
Trussardi Group works with leading companies around the world, designing the Vip and Noi models for Garelli.
1983
Trussardi launches its Trussardi Uomo fragrance.
Nicola Trussardi establishes Premio Immagine Italia, an award that singles out the finest contributions to the Italian image of quality.
Trussardi holds its fashion shows in Milan, presenting the first Women's Autumn/Winter collection at La Scala, and the first Women's Spring/Summer collection at the Milan Conservatory.
Trussardi Group works with leading companies around the world; it oversees the restyling of passenger cabins for the Alitalia fleet (winning the Best of '83 award in New York), and designs a Leyland model for Mini accessorized with leather bags and sophisticated details.

1984

Trussardi holds its fashion shows in Milan, presenting the Women's Autumn/Winter collection in Piazza del Duomo (where for the first time, the industry opens its doors to the general public); the first Men's Spring/Summer collection at the Contemporary Art Pavilion; and the Women's Spring/Summer collection at the Milan Triennale.

1985

Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter collection at Palazzo della Borsa, the Women's Autumn/Winter collection at the Milano Centrale railway station; the Men's Spring/Summer collection at the San Siro racetrack; and the Women's Spring/Summer collection at Accademia di Brera.
Trussardi Group works with leading companies around the world: it oversees the restyling of the '90 Alfa Romeo.

1986

In Milan, the Group inaugurates Palatrussardi: a gathering place, open to the entire city, that showcases fashion, music, and entertainment.
Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter collection at Piccolo Teatro, with the direction of Giorgio Strehler; the first Men's and Women's Autumn/Winter collection for the new Trussardi Action line at Castello Sforzesco, with the direction of Dario Argento; the Women's Autumn/Winter collection at Teatro Manzoni, with the direction of Gabriele Lavia; the Men's Spring/Summer collection at Palatrussardi, with the direction of Cinzia TH Torrini.
Trussardi Group works with leading companies around the world: for Alitalia, it designs the cabins of the airline's Boeing 747s; for Augusta, it oversees the interior styling of the A109 and S61 models, as well as the presidential helicopter; with Pigna, it launches the Trussardi Scribe line of stationary.
Trussardi presents its new Gli Ori di Taranto collection in Paris and Taranto.
Trussardi designs the costumes for a production of Giuseppe Verdi's Macbeth, starring José Carreras, at the Roman Arena in Verona.
Frank Sinatra performs live at Palatrussardi.

1987

Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter Trussardi Action collection at Palatrussardi, with the direction of Gino Landi.

1988

Trussardi builds its reputation in the field of design, introducing Il Telefono, which wins the Smau Industrial Design Award for innovation.
Trussardi Group works with leading companies around the world, designing Alitalia uniforms for staff at the Milan Malpensa and Milan Linate airports.
Trussardi designs leisure uniforms for the Italian athletes at the Seoul Olympics.
Nicola Trussardi receives the Ambrogino d’Oro award from the City of Milan.

1989

Trussardi purchases Hotel Marino Alla Scala in Milan with the intention of turning it into a multifunctional centre, a meeting place for different cultures and identities open to the entire city.
The company launches its Trussardi Action fragrance for women.

TIMELINE-90’s

1990

The company launches its Trussardi Action fragrance for men.

1991

Trussardi opens a boutique in Melbourne.
Trussardi opens a boutique in Tokyo.

1992

Trussardi opens a boutique in Hong Kong.
The company introduces its collection of porcelain tableware, I Levrieri.
Trussardi holds its fashion shows in Milan, presenting the Men's Spring/Summer collection at the city's rowing club (Circolo dei Canottieri), and the Women's Spring/Summer collection at Palazzo della Permanente.

1993

Trussardi opens a boutique in Moscow.
The company launches its Donna Trussardi and Trussardi Action Sport fragrances.
Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter collection at Palazzo Orsini, and the Men's Spring/Summer collection at Sotheby’s.
Trussardi stages a runway show at the first Donna Sotto LeStelle fashion showcase in Piazza di Spagna, Rome.
The collection Gli Ori di Taranto is presented in Taormina.

1994

Trussardi opens boutiques in Taiwan and Taipei.
Trussardi opens a boutique in Naples.
Nicola Trussardi works with director Robert Altman on the film Prêt-à-Porter, in which the designer also appears, playing himself.

1995

Trussardi holds its fashion shows in Milan, presenting the Men's Spring/Summer collection at the Milan Conservatory, with the direction of Reiner van Brummelen, and the Men's and Women's T’Store collection at the former Motta factory.
Trussardi sponsors the Paganini festival at the Hermitage Theatre in Saint Petersburg.

1996

The Group opens Palazzo Trussardi Marino Alla Scala, the new flagship building that presents Trussardi's multifaceted world of excellence. The architectural design is by Pierluigi Cerri, the interior decoration by Ben Van Os and Reiner Van Brummelen. The Art Center mounts the exhibition Picasso – La Collezione Nascosta.
Trussardi holds its fashion shows in Milan, presenting its Men's and Women's collections for both seasons at Palazzo Trussardi Marino Alla Scala.
Nicola Trussardi receives the Premio Scanno Speciale award from Fondazione Tanturri for his contributions to culture.
Trussardi sponsors the third Pavarotti & Friends musical benefit.
Trussardi throws a giant party in the piazza where it all began: in Bergamo, it designs the costumes for the tableaux-vivants at Teatro Donizetti, directed by Carla Fracci, for Torquato Tasso's representations.

1997

Trussardi opens a boutique in Place Vendôme, Paris.
Trussardi opens its newly expanded and renovated boutique in Via Sant’Andrea.
Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter collection at Palazzo Trussardi Marino Alla Scala.
The company introduces its Trussardi Light Him and Trussardi Light Her fragrances.
The Art Center at Palazzo Trussardi Marino Alla Scala presents the exhibitions Robert Mapplethorpe – Flowers & Portraits, Hugo Pratt – Viaggiatore Incantato, Rudolf Nureyev – Realtà e Sortilegio, Eve Arnold – in Retrospect, Da Van Gogh alla Modernità.

1998

Trussardi opens a boutique at Milan's Malpensa airport.
Trussardi holds fashion shows presenting the Women's Autumn/Winter collection in Piazza del Casinò in Montecarlo, Villa d’Este in Cernobbio, the Kiev Opera Theater, and the Russian Theatre in Moscow, as well as the Women's Spring/Summer collection in Galleria Meravigli, Milan.
The Art Center at Palazzo Trussardi Marino Alla Scala presents the exhibitions Dennis Hopper – Italian Walls, Jasper Johns – The Screenprints, Allen Jones – The Catwalk, Up To Date – Film e Video d’artista.
Miss World wears a Trussardi dress, inspired by Salvador Dali, at Palais Pallavicini, Vienna.

1999

Trussardi holds its fashion shows in Milan, presenting its Women's Autumn/Winter collection at the Passante Ferroviario station and its Women's Spring/Summer collection at Palazzina Liberty.
The Art Center at Palazzo Trussardi Marino Alla Scala presents the exhibitions Joe Tilson, Look at Me, Milano Decò – Le Ceramiche di Giò Ponti, David Byrne – Your Action World, Capolavori dell’Arte del XX Secolo (in collaboration con Christie’s), Alinari – Un Paese Unico, Music as Fetishism, Smashing & Smashing (in collaboration con Saatchi & Saatchi).

Since 2000

2000

Trussardi holds its fashion shows in Milan, presenting its Men's Autumn/Winter collection at the military academy and its Women's Autumn/Winter collection at the Pirelli Tower. The Women's Spring/Summer collection is designed in collaboration with Philip Treacy, who creates several extraordinary hats for the brand, which are presented in Paris.
The Art Center at Palazzo Trussardi Marino Alla Scala houses the exhibitions Joseph Koudelka – Caos, Nicola Trussardi – Unexpected.

2001

Café Trussardi opens on the ground floor of Palazzo Marino Alla Scala.
Trussardi introduces a motorcycle helmet: elegance at the service of speed.
The company launches its Trussardi Phyton Uomo fragrance.
Fondazione Nicola Trussardi (a natural outgrowth of the Art Center at Palazzo Marino Alla Scala) presents Franco Zeffirelli – Opere di Pittura Scenografica, Ingeborg Lüscher – Fusion, Michelle Lopez – Adventures in the Skin Trade, Philip Treacy – Unlikely Sculpture, Effetto Natura.

2002

Beatrice Trussardi becomes President and CEO of Trussardi Group.
Trussardi opens a new boutique in Rome.
Trussardi opens boutiques in Shanghai, Harbin and Beijing.
Trussardi introduces its Gaia handbag.
Fondazione Nicola Trussardi presents Stuart Franklin – Alberi, and Ocean North – Formations (Trussardi's first exhibition at the Salone del Mobile furniture expo in Milan).

2003

Beatrice Trussardi receives the Premio ICE Impresa e Cultura award for her contributions to contemporary culture.
Beatrice Trussardi receives the Premio Marisa Bellisario business award.
Trussardi holds its fashion shows in Milan, presenting its Women's Spring/Summer collection at Bocconi University, in collaboration with students from the prestigious institution.
For the Salone del Mobile furniture expo, Trussardi presents Home Nesting: fine traditional craftsmanship arrives in downtown Milan.
Massimiliano Gioni is appointed Artistic Director of Fondazione Nicola Trussardi, which begins its exploration of Milan's historic spaces and landmarks.
Fondazione Nicola Trussardi presents Panorama Milano, the city seen through the eyes of 30 cultural figures; Short Cut, by Michael Elmgreen & Ingar Dragset, in the central octagon of Galleria Vittorio Emanuele; If I Had You, by Darren Almond, at Palazzo della Ragione.

2004

Beatrice Trussardi receives the MontBlanc Arts Patronage Award for her commitment to promoting contemporary culture.
Trussardi opens a boutique in Bratislava, Slovakia.
Trussardi opens a boutique in Chengdu, China.
During the Salone del Mobile furniture expo, Trussardi presents NightShift at Palazzo Trussardi Marino Alla Scala: a cultural platform open 24 hours a day.
For the reopening of La Scala, Trussardi presents the exhibition In Scena, Verdi, Muti, La Scala by Gabriella Vigo.
Fondazione Nicola Trussardi presents I Nuovi Mostri, posters by sixteen young artists that are affixed throughout the city; Untitled, by Maurizio Cattelan, in Piazza XXIV Maggio; I’ll Be Your Mirror, an invasion of messages from artists at the Frieze Art Fair in London; Meechfieber, by John Bock, at Sala Reale in Milan's Stazione Centrale.

2005

The Tru Trussardi brand is launched.
Beatrice Trussardi is invited to join the Young Global Leaders group at the World Economic Forum in Davos.
Trussardi holds runway shows around the world, taking part in Moscow Fashion Week and presenting its collections on the Vikrat aircraft carrier in Mumbai for the Italian Festival in India.
The company introduces its La Vie handbag, designed by Lavinia Borromeo.
Trussardi presents its O’Chair at the Salone del Mobile furniture expo.
Fondazione Nicola Trussardi presents Jet Set Lady by Urs Fischer at Istituto dei Ciechi and Long Sorrow by Anri Sala at Circolo Filologico Milanese.

2006

Andrea Berton becomes the Executive Chef of Il Ristorante Trussardi Alla Scala, which reopens after major renovations that have transformed it into a groundbreaking venue for international cuisine.
Fondazione Nicola Trussardi presents I Like Things by Martin Creed at Palazzo dell’Arengario; My Religion Is Kindness. Thank You, See In The Future by Paola Pivi at the former depot of the Porta Genova railway station.

2007

For the Salone del Mobile furniture expo in Milan, Trussardi shows the work of English designer Paul Cocksedge.
Il Ristorante Trussardi Alla Scala earns its first star in the Michelin guide.
Fondazione Nicola Trussardi presents One of Many by Pawel Althamer at Palazzina Appiani, Arena Civica.

2008

The Trussardi 1911 brand is launched, with Milan Vukmirovic as Creative Director.
The first Trussardi 1911 men's boutique opens in Via Sant’Andrea, Milan.
The first Trussardi 1911 women's boutique opens in Via Sant’Andrea, Milan.
Trussardi 1911 launches its Men's Autumn/Winter and Spring/Summer collections of apparel and accessories.
Café Trussardi opens an outdoor area designed by studio carlorattiassociati, featuring the first vertical garden installation in Italy by Patrick Blanc.
Il Ristorante Trussardi Alla Scala earns a two-star rating in the Michelin guide.
Fondazione Nicola Trussardi presents Altri Fiori e Altre Domande by Peter Fischli & David Weiss in Palazzo Litta; Tarantula, videos by fourteen international artists projected on the giant screen in Piazza del Duomo; and Tino Sehgal at Galleria d’Arte Moderna.

2009

The first Trussardi 1911 Women's Autumn/Winter collection of accessories makes its debut.
The first full Trussardi 1911 womenswear collection is presented in Piazza della Scala during Milano Moda Donna Spring/Summer 2010.
The first Trussardi 1911 concept store opens at no. 5, Piazza della Scala.
Trussardi opens its first TJ shop at the GUM department store in Moscow.
The Trussardi 1911 line is presented at fashion shows in Milan: the Men's Autumn/Winter collection in Via Alserio, and the Men's Spring/Summer collection at the military academy.
During the Salone del Mobile furniture expo, Trussardi 1911 presents the Furniture Collection, its first line of furnishings and decor.
Il Ristorante Trussardi Alla Scala reopens after a complete renovation; Fondazione Nicola Trussardi presents Frammenti di un film con un orso e un ratto ("Parts of a Film with a Rat and a Bear"), by Peter Fischli & David Weiss, at Teatro Arsenale; Still Life – Nature Morte by Tacita Dean at Palazzo Dugnani; Mei Gui by Roberto Cuoghi, and the catalogue for The Collectors by Michael Elmgreen & Ingar Dragset, featured at the 53rd Venice Biennale.

2010

The new www.trussardi.com online project is launched, encompassing all the Trussardi Group websites.

2011

Trussardi celebrates its first 100 years.