POIS is the "Made-In-Italy" fast-fashion label for the woman who is not afraid to express herself and amaze with her individual look both at work and in her free time, living life to the full. The motto of the brand is therefore:

"WORK HARD, PLAY HARD- THINK POISITIVE!"

The POIS brand positions itself on the fast-fashion market with products inspired by the seasonal "moods" presented by the top designers of the New York, Paris, London and Milan fashion shows. The POIS Style Office studies and reinterprets the trends that will most impact the market and that will dictate the rules of style for the coming season.

POIS want to give all women the opportunity to wear stylish and good quality products, similar to those of the largest and most luxurious boutiques around the world, with a brilliant value for money ratio.

In addition to being loved by all those who wear it, POIS is known in Italy and abroad through its website and seasonal catalogues, advertising on Italian television and in Italian fashion magazines, it has its presence on the major online social-networking and business web portals, and through promotional events, shows and exhibitions. POIS have also been the brand of choice for the stars of Italian television and cinema for many years.