 By talking to their customers they have found there are three things that make New Look different from others.
They are impatient. They love the fashion business so they always keep things new and fresh, giving customers plenty of reasons to keep coming back.
They are confident. They try new things, they take big risks otherwise the business wouldn't have grown so fast with so many best sellers. They have faith in their customers; they listen to them all the time and trust what they tell them.
New Look is fun. Customers love the excitement and possibility of fashion which is why they are lively, friendly, and optimistic with an unfailingly positive attitude to life |
