The brand is available in more than 300 stores and concessions in over 40 countries worldwide with global retail sales of circa £250 million. The key component of Karen Millen’s success during its global expansion is the spirited and confident essence of the brand which ensures that the range continues to be contemporary and resonates with modern women on a global scale.

Early 2011 saw the brand establish itself as an independent company, having been part of the Aurora group since 2004, in order to focus on delivering an ambitious international growth strategy. Karen Millen initially ventured into the US market in 2002 with the first retail venue in the Beverly Center in LA, since then the brand has been strategically selecting key locations in the US over the last decade and have opened new stores in areas where the local market would be receptive to the brand’s signature style and aspirational luxury price points. This has been in affluent cosmopolitan cities predominantly on the West and East coasts including Atlanta, Boston, Chicago, Dallas, New York, San Diego, San Francisco and Washington DC with the most recent in the being in partnership with Westfield Malls with openings in Century City, Los Angeles in November 2010 as well as Garden State Plaza, New Jersey in early 2011 taking the US portfolio to a total of 15 stores now trading to date.

Further planned openings for 2011 include Shop-in-shops in Bloomingdales locations; Aventura Mall, Roosevelt Field Mall, South Coast Plaza and Beverly Center. Working with such an internationally renowned and locally prominent multi-brand retailer will give Karen Millen exposure to a broader market allowing new customers to experience the brand and effectively building on and growing the existing retail and on-line Karen Millen business in the US.

The brand’s transactional website launched during September 2007 in the UK and now ships to 22 countries with visitors from 216 countries. In November 2010 the brand launched a standalone US website and opened a distribution centre in New Jersey allowing the brand to service the US market fully.