Many people love New Look and with over 1000 stores providing fashion for women, men, teens and children, it is difficult to describe one single New Look customer. That said, these are their two main groups.

Bags of fashion - Their female customer

Most of their women customers are keen shoppers. They love to bag a bargain and get a real thrill from finding that killer fashion item. They want clothes that are bang-on trend but that also fit their style and life.

Look good, feel good - their male customer

Their male customers like to shop and enjoy fashion but perhaps don't need quite as many new clothes as the girls. However, when they do buy, it's very important for them to get it right and to feel confident about their fashion. And of course, as keen New Look shoppers, price is really important - the more fashion they can afford the better.

This is why they spend time listening to their customers all over the world. They talk to them in the stores, in groups and one-on-one. They also have an online community of New Look shoppers who give them feedback 24/7. This means they can keep delivering innovative ideas, new looks and new reasons to keep coming back.