People Tree is the pioneer of Fair Trade and sustainable fashion covering women’s, men’s, children and babies ranges. Products are made to the highest Fair Trade and environmental standards from start to finish and consistently prove that it is possible to wear stylish, exciting and affordable fashion, at the same time as respecting people and planet.
People Tree creates three seasonal collections a year which are available online and through mail order catalogues too. Their designs are also stocked in over 150 shops throughout Europe. There are three People Tree flagship stores in Tokyo.
Since Spring/Summer 2007 People Tree has been collaborating with internationally renowned designers to create stunning capsule collections that marry high design with Fair Trade and sustainability. They have worked with Bora Aksu, Eley Kishimoto, Foundation Addict, Jessica Ogden, Karen Nicol, Richard Nicoll, Sam Ubhi, Orla Kiely, Laura Ashley and Thakoon. In 2009 world attention was drawn to People Tree when actress Emma Watson collaborated with the brand on her first ever collection.
Fair Trade means far more than paying a fair price – People tree aims to use fashion as a tool to empower the world's most marginalized people. People Tree actively supports 2000 farmers and artisans through 50 Fair Trade producer groups, in 15 developing countries.
For example, they provide technical assistance for artisans and their organizations so they can improve their skills, and strengthen their businesses and social impact. And they make 50% advance payments on orders, to help farmers and producer groups to finance Fair Trade. They often put money into local communities too, like in Kumbeshwar Technical School, Kathmandu, where we help fund education for children who would not otherwise have access to education.
As well as adhering to a strict environmental policy, People Tree champions’ organic cotton farming and set up the first organic cotton project in Bangladesh.
People Tree is a registered member of the World Fair Trade Organisation and, proving their credentials as the UK’s leading pioneer in Ethical & Fair Trade fashion yet again, they were the first UK fashion company to carry both Fair trade and Soil Association accreditation on their designs, with over 50% of the collection made from organic and Fair trade certified cotton.
People Tree has operations in Britain and Japan and is affiliated to a Japan-based environmental and social justice NGO called Global Village, founded in 1989 by British Fair Trade and environmental activist, Safia Minney. In 2009 Safia Minney also set up the People Tree Foundation, a registered UK based charity that supports and campaigns for Fair Trade and sustainability.
People Tree’s Fair Trade Policy
- To pay producers fair prices
- To make advance payments when needed
- To promote traditional skills
- To promote rural development
- To operate with transparency
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People Tree’s Fair Trade Policy
- To promote natural and organic cotton farming
- To avoid using damaging chemicals
- To use natural, recycled and biodegradable substances where possible
- To recycle where possible
- To protect water supplies and forests
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