Dan Henkle, SVP, Social Responsibility once quoted

“Acting in an ethical way is not only the right thing to do — it also unlocks new ways for us to do business better”.

At Gap Inc. social responsibly is fundamental to how they do business and the idea is applied right from the employs getting a fair treatment to there approach towards addressing issues related to the environment which we all are a part of.


They focus there social responsibility work on four areas where they believe they can make the greatest positive social and environmental impact.

Supply chain

The journey there products travel from fields and factories to there store is really about the people along the way.

As with most other companies that sell apparel, Gap doesn’t own the garment factories, but they do share responsibility for the conditions under which their clothes are made.

There commitments to safe and fair working conditions extends beyond their employees and stores to include the partners in there supply chain. After all people who work in a safe and healthy environment not only have a better quality of life, but they also tend to be more productive In an increasingly interconnected world, acting responsibly is not just a good feeling — it’s good business.


With Around the world efforts going on towards environment friendly measure how can Gap Inc stay behind, they’re reducing waste, saving energy, and incorporating sustainable design into everything from products to the stores.

Running a sustainable company that cares for the environment is everyone’s business at Gap Inc.

It’s a responsibility taken very seriously across the company and supplier relationships — from the product groups who seek sustainable design solutions and the denim laundries that meet their wastewater standards to our store managers who conserve energy and reduce waste.

They see themselves as not just running a company, but also living and working on a planet that’s under growing stress. And this work is done with a sense of urgency.

Calculating their environmental footprint through a detailed assessment of the business operations, which will give them the data to prioritize the environmental initiatives.

Involving the entire company, their Environmental Council comprises of some key employees of the company including the board of directors, who regularly receive updates on their environmental initiatives.

Championing grassroots action across their employee community through initiatives such as an internal blog (a forum for sharing ideas on how to improve personal and corporate environmental sustainability) and annual Earth Week celebrations.

Partnering with external environmental groups such as Ceres and the National Resources Defense Council (NRDC) to find new opportunities for progress.

They want the people of Gap Inc. to thrive, personally and professionally and discover a work environment that supports their goals and passions.

With the vision being more than 130,000 people around the world saying proudly that they work for Gap Inc, It’s their intent to create a workplace culture that encourages every individual to: “Wear your passion.”

Community investment

Gap Inc believes that their greatest strength lies in having a dedicated work force of more than 130,000 employees.

Applying business innovation to social challenges

Businesses use innovation every day to solve problems and create opportunities. At Gap Inc., application of this thinking to community investment, using innovation to solve social problems thereby creating new possibilities is done.

Strategy: leveraging company assets and the “virtuous cycle.”

Like most businesses, Gap Inc. has many assets beyond cash that can have a positive impact on the community. While thinking about the community investment, they consider their stores, marketing expertise, globally recognized brands, vendor relationships and, most importantly, the talented employees.

In addition to leveraging their assets, Gap Inc aims to create a "virtuous cycle" in everything they do. While investing in community, they intend to benefit all the stakeholders involved — the employees, customers, shareholders, vendors and communities. By designing programs that benefit all, they have shifted their model from one based on charity to one focused on sustainable investment. 
Like all innovation, this work requires thoughtful risk-tasking, an appetite for learning from there mistakes and a host of supportive partners to make it happen.

They’re dedicated to improving the world around us and lessening our impact on the planet. Their commitment to people and the planet is focused on two major efforts, namely (RED) TM and GREEN.


Gap has expanded on Gap Inc.’s commitment to people in developing countries through its (PRODUCT) RED TM program. This program is devoted to helping eliminate AIDS in Africa.

Gap has been a proud partner of (PRODUCT) RED since it was launched at the World Economic Forum in February 2006. Gap’s (PRODUCT) RED program contributes 50 percent of all profits to the Global Fund to fight AIDS, Tuberculosis and Malaria. To date (RED) has generated more than $130 million for the Global Fund and 100 percent of this money is put to work in Global Fund-financed grants to help those living with HIV in Africa. No overhead is taken out.

The Global Fund has dispersed this funding into grants for the African countries of Ghana, Rwanda, Swaziland and Lesotho. In order to maintain a constant stream of funding to The Global Fund, Gap is focused on infusing our (PRODUCT) RED collection with great designs and fresh style. They try creating more demands for their (PRODUCT) RED so that they can help those living with HIV and AIDS in Africa.

In 2009, Gap (PRODUCT) RED launched an Artist Edition T-Shirt collection. This collaboration brings together talented artists to create a limited-edition collection of T-shirts, with proceeds dedicated to eliminating HIV/AIDS in Africa.

For this important project, they hand-picked some of the art world’s top creative minds, including illustrator/designer Mike Perry, illustrator Steve Wilson, artist Jess Rotter, graphic artist Supermundane (Rob Lowe), and illustrator Hiroshi Tanabe. These limited-edition T-shirts bring wearable works of art to their customers while giving them the opportunity to make a difference in the lives of people affected by AIDS in Africa.

In addition to their work with (PRODUCT) RED, they support the Apparel Lesotho Alliance to Fight HIV/AIDS (ALAFA) which they helped to launch in 2006. This initiative seeks to bring workplace-based treatment to workers living with HIV in Lesotho, an African country where Gap Inc. maintains ongoing production.


Virtually everything we do has an impact on the planet — from the materials we use in our clothes to the way we ship them to more than 1,000 stores.

The parent company, Gap Inc., assesses the environmental footprint of all its brands and looks for ways to minimize environmental impact across the company. They participate in many company-wide environmental initiatives, including the Denim Clean Water Program. In addition to these company-wide efforts, Gap brand employees are continually finding new ways to ensure that our business operations tread lightly on the environment. Sustainability has become a part of the culture. Across the company, Gap’s employees have developed innovative programs and groups that are focused on integrating sustainability into the work.

In 2008, they began to transition their packaging to recycled paper. Among many other initiatives, they also developed gift cards made of 88 percent recycled content, and have significantly reduced the amount of cardboard boxes used to ship their product.

This year, they had launched a campaign to help employees learn waste-reducing disposal behaviors at their headquarters buildings. In the first four months alone, the recycling efforts were increased by 61 percent and reduced the overall waste pick up by 50 percent.

Since the day we were founded 40 years ago, Gap has remained committed to doing the right thing: for our business, for local communities and for the planet. Today this passion is still intrinsic to our company culture and guides and inspires our employees in the work they do every day