Did
u know? Don Fisher couldn't find a decent pair of jeans that fit him, so in
1969 he solved his problem by creating the Gap brand.
Clean. Classic. American design. These words described Gap four decades ago and
still hold true today. At Their best, they inspire customers with individual
style and make Classics relevant for today through the use of bold color,
emotional details and great fits.
With a clear brand vision and effortlessly cool product, Gap is re-connecting
with its target customer—men and women ages 25 to 35 looking to express their
unique, personal style. They continue to evolve our assortments with a focus on
what they’ve always been famous for: the best of casual style.
More
than anything, though, Gap has been known for its connection to pop culture, as
embodied in this image of Lenny Kravitz from the 1990s. (refer to the image)
Gap is committed to staying relevant by continuing to give their customers Gap
classics, invented and re-invented for right now.
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