The Pant Project | Inca
What: Collection of pants and shorts for men
USP: The Inca collection is inspired from Peru’s landscapes. The custom-made styles come in three fresh colours – autumn rust, forest green and tulum turquoise, depict Peru’s rainbow mountain, Amazon jungles and the Pacific Ocean coast respectively.
The All-weather Essentials, a smart technology of water-repellent fabric, allows the clothing to withstand any seasonal chaos, makes them water & stain repellent. Quick to dry & cool to touch, the feather-light pants & shorts have a textured feel with added anti-microbial & bi-stretch function.
Price: Rs 2,490 - 3,490
Availability: Online on pantproject.com
About the company: The Pant Project (TPP) was launched in October 2020 and from the very beginning, TPP has distinguished itself by positioning their brand as an entirely digital full-service e-tailor for custom-made men’s pants in India.
Miniklub | Sparkles
What: AW 2021 collection of babywear (aged 0-6 years)
USP: The range including jacquard sweaters, party dresses, and jackets, highlight the trending warm and soothing colours, which are perfect for the upcoming festive season.
Price: Rs 1,299 - 2,299
Availability: Online on miniklub.in, Flipkart, Amazon, Myntra, Ajio, Hopscotch, Snapdeal and Paytm
About the company: Miniklub started its retail journey in India during 2013 with a vision of providing international quality apparel range for newborn to 6 years. The company also added non apparel range for a complete baby solution brand. Miniklub also launched its sub brand Mini Cuddles in the UK in partnership with John Lewis.
Vero Moda | Ease
What: Collection of loungewear & sleepwear for women
USP: Recognising the importance of rest, recovery and comfort in today’s hustle and bustle, along with demand for work from home on rise, Vero Moda’s ‘Ease’ range aims to provide seamless transition from home to outside wear, without compromising on style or comfort.
Price: Rs 699 – 2,799
Availability: Online on veromoda.in, Captive, Myntra, Nykaa and Ajio
About the company: Vero Moda was launched in 1987 to accomplish a need for good quality, on-trend clothing at affordable prices and today it is one of Europe’s largest clothing brands for young women. The brainchild of Troels Holch Povlsen, Vero Moda was one of the first brands to launch within the Bestseller family.
Anita Dongre | Bridal Couture 2021
What: Bridal collection of blouses, dupattas, saris and lehengas
USP: Anita Dongre presents bridal collection for modern Indian women who are self-made, intelligent and live life with joy, abandon, courage and kindness. The costumes are light as air, have pockets and can be worn again and again.
Price: On request
Availability: At Anita Dongre flagship stores and online on anitadongre.com
About the company: One of India’s leading fashion designers, Anita Dongre is well known for indigenous craft tradition, coupled with a modern aesthetics. An ethical vegan, environmentalist and revivalist of local craft, Dongre advocates compassionate living, which is why her designs do not use any fur or leather.
Antaran | Gamosa
What: Collection of traditional designed stoles
USP: Gamosa, a combination of two Assamese words ‘Ga’ means body and ‘Mosa’ means to wipe which is analogous to a towel, this collection celebrates the essence of Assam. The designs are fluid and allegorical of the different tribes and ethnic groups. The arresting and exciting red-white combination represents purity and prosperity.
Price: Rs 600 (tiyani gamosa) and Rs 1,200 (phulam gamosa)
Availability: Online on antaranartisanconnect.in
About the company: Antaran is a key intervention of the Tata Trusts’ craft-based livelihood programme, initiated to bring seminal changes in the development of the crafts sector. This comprehensive programme aims to rejuvenate ailing handloom clusters through an end-to-end programme.
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