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Product Focus

Bata

What: Jelly ballerinas for monsoon season

USP: This comfortable and fashion forward footwear collection is a mixture of classic monochrome designs and elegant yet trendy ombre styles. They are flexible and durable—qualities that make them perfect for the monsoon season.

Colours: Yellow, ombre and red.

Price: Rs 399

Available: At all Bata outlets across India

Reebok India | Classics collection

What: Shoes and apparel ranging from stylish t-shirts, jackets and sweatshirts to tank-tops, bra-tops and capris

USP: Launched in association with the movie Any Body Can Dance 2 (ABCD 2), the collection features trend designs, iconic silhouettes and functionality suited to different fitness activities.

Catering to consumers who find inspiration in fitness and explore trendy products that fit their mobile lifestyle, the new range also brings back the popular Classic Leather and Ventilator shoes.

Price: Rs 1,099 onwards

Available: All Reebok Fit Hub stores across India, shop4reebok.com and jabong.com

Voxpop Clothing | ABCD2 collection

What: T-shirts for men and tank tops for women

USP: Inspired by the biggest opening film of 2015 Disney’s ABCD2, the collection is available in all bright colours with a splash of movie’s elements and the stars themselves.

Price: Rs 599 onwards

Available: voxpopclothing.com

J Wingfield

What: Carolina Indigo washed snap shirt for men

USP: Made with US cotton, woven in North Carolina, and sewn in Texas, this shirt is completely made in America. Minimum use of chemicals gives it enhanced breathability, a superior feel and durability.

Price: $79.50

Available: jwingfield.com

Trendy Divva

What: High-fashion summer ’15 collection for contemporary Indian women

USP: Featuring a mélange of floral and laser cut designs, the collection is an interesting mix of dramatic atmosphere and varied styles. The line embraces silhouettes that fit and flatter, from easy floral dresses that clinch at the waist, to peplum tops, evoking the fun and flirty image—perfect for young women who want to look confident, glamorous and bold.

Colours: Huge colour palette including vibrant yellow, quirky green, black, and subtle brown.

Price: Rs 1,295 onwards

Available: trendydivva.com

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