Product Focus

Crocs

Crocs

What: Collection of clogs and jibbitz for men and women

USP: Clogs in the collection are incredibly light and comfortable to wear. Water-friendly, buoyant, they weigh only ounces. The ventilation ports in the clogs adds breathability and helps shed water and debris, thus makes it easy to clean and quick to dry. The pivoting heel straps provide more secure fit which is customisable with Jibbitz.

Price: Rs 2,495-4,995 (Classic Clogs); Rs 199 (Jibbitz Charms)

Availability: Online at shopcrocs.in

About the company: Crocs is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Mochi | Easy Clean

Mochi | Easy Clean

What: Collection of footwear for women

USP: The footwear in this collection are vibrant and stylish that are perfect picks for the monsoon and are also easy to sanitise.

Price: Rs 990 (Red Sandals); Rs 1,290 (Beige Ballerinas, Blue Sandals, Black Sneakers)

Availability: Mochi stores and online at mochishoes.com

About the company: Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps stay awesome in perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids.

KVIC

KVIC

What: Khadi face masks in cotton and silk

USP: The khadi cotton face masks are made of double-twisted 100% cotton fabric. These masks are double-layered with three pleats and available in three sizes - Small, Medium and Large. These masks are available in two patterns – white mask with black piping and white mask with tri-colour piping. The silk masks, on the other hand, are triple-layered with two inner layers of 100% khadi cotton and the top layer of khadi silk fabric. The silk masks are available in a wide range of colour options in printed as well as non-printed patterns. Khadi silk masks are available in a standard size with adjustable ear loops with attractive beads.

Price: Rs 30 (cotton mask) and Rs 100 (silk mask)

Availability: At Khadi India outlets and online on kviconline.gov.in/khadimask

About the company: The Khadi and Village Industries Commission (KVIC) is a statutory body established by an act of Parliament. It is charged with the planning, promotion, organisation and implementation of programs for the development of Khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.

Ethnicity

Ethnicity

What: Collection of Indian wear for women and men

USP: All the raw materials and surface ornamentation used to embellish the impeccable outfits are sourced from across India. Ethnicity has attires inspired by cultures from each state in India, ranging from the Kota Mahal collection inspired by the artistry and the usage of Mughal bhuttas and jaal prints of Rajasthan, to the vibrant karigari in the Kathiawad collection which comprises of lively fusion dresses as a tribute to the rich history of Kathiawad, inspired by the kutchi culture. The Kutchi Bharat motifs on breathable cottons and rayons, define the true essence of the collection, giving it an air of uniqueness.

Price: Rs 999 onwards

Availability: Online at ethnicity.in

About the company: As a home-grown fashion brand, Ethnicity continues to maintain that fine balance between staying true to Indian culture and yet branching out with modern trends. The collections are a celebration of colours, textures and craftsmanship, with India woven through its every fibre. Ethnicity caters to everyone from the young to the young at heart, through their seamless combinations of vintage and new-age products.

Metro | Saniteasy

Metro | Saniteasy

What: Collection of footwear for women

USP: The footwear in the collection is easy to sanitise and high on the fashion quotient. While working from home one can wear the flip-flops that are lightweight yet stylish. Ballerinas are little more practical, comfortable, and breathable.

Price: Rs 999 (flip flops); Rs 690 (pink sandals); Rs 1,290 (navy blue ballerinas); Rs 1,490 (purple pumps); Rs 2,290 (grey sneakers); and Rs 3,290 (yellow sneakers)

Availability: Online at metroshoes.net

About the company: Established in 1947, Metro Shoes is a contemporary Indian fashion footwear and accessories brand that provides a re-freshed range for all occasions with great quality and comfort. Be it casuals, trendy footwear, work wear or bling and embellished footwear for party, festive or wedding, Metro provides a wide range of footwear for the entire family. In addition to men’s, women’s and kids footwear, it also has a wide range of handbags, belts, wallets and more.

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