Product Focus

Blackberrys | Urban Blackberrys

Blackberrys | Urban Blackberrys

What: Spring summer 2019 collection of apparel for men

USP: Keeping true to its tag line, ‘Why Plan’, the assortment explores the unexplored with theme ‘Be Curious’ that revolves around the aqua flora and aqua fauna inspired from water.

A perfect union of aqua and nature, the range reflects the explorations of underwater foliage, where the underwater life plays with patterns and combinations of bright checks, stripes and prints.

Comprising of shirts, blazers and t-shirts with trousers and denims, the assemblage crafts hybrid garments like a Denizer—a denim inspired blazer with innovative washes, G-Shirt—a shirt inspired from a t-shirt graphics and Jazer—a jacket inspired blazer with ribbed sleeves.

Price: Rs 799 onwards

Available: All stores of Blackberrys

About Blackberrys: Blackberrys is India’s leading premium menswear fashion brand that took root in 1991. From classic suits, formal shirts and trousers to jackets and khakis and denim, Blackberrys provides the Indian man with the best and latest style solutions.

Monte Carlo | White

Monte Carlo | White

What: Summer collection of apparel for men and women

USP: Keeping in mind the comfort level of the consumer, the range is specially designed in all white. The colour white reflects heat which keeps the body temperature normal. The assortment includes tops, t-shirts, tunics, shorts and palazzos which are crafted using finest raw material to suit the weather needs.

Price range: Rs 700 onwards

Available: All EBO’s and MBO’s of Monte Carlo and online on montecarlo.in

About Monte Carlo: Based in India, Monte Carlo is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children. It has cemented a stronghold in the garment industry with its huge range of all-season clothing. Currently, Monte Carlo is available through more than 240 EBOs and over 1,500 MBOs in India and abroad. Monte Carlo has also marked its presence in Nepal and Bangladesh with its exclusive outlets.

Spykar | GYMJNS

Spykar | GYMJNS

What: Collection of denims for men and women

USP: The range offers 4-way dynamic stretch and ergonomic construction, making it the first-ever denim that can be worn for workouts. Available in 18 styles that include styles with zippered pockets, drawcords, typography side seams, elasticated waistbands, reflective tape details, sporty fits amongst other smart detailing, these pair of denims are comfortable and stretchy as well.

Price: On request

Available: All 250 Spykar stores pan India and online on spykar.com

About Spykar: Ever since its inception in 1992, Spykar has been synonymous with fashion for the youth with its fashion apparel and accessories.

House of Sunil Mehra | Ocean Blue

House of Sunil Mehra | Ocean Blue

What: Collection of apparel and accessories for men

USP: With the Earth Day around, the range is inspired by one of Earth’s elements—Ocean. The ocean blue colour is featured in both formal and ethnicwear, along with the menswear essential accessories. The renditions of oceanic waves are painted on the shoes and blazers as well. The shoe collection is made of Italian leather accentuating the mysteries of the water life and Fish scales.

Price: On request

Availability: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

True Blue | Handcrafted

True Blue | Handcrafted

What: Collection of shirts for men

USP: In collaboration with Fabric Monde, a Bengaluru based startup, the handcrafted range of shirts are environmentally safe. The fabric for the range are sourced from Fabric Monde with an attempt to revive the dying spirit of authentic Indian textiles. The assortment pays tribute to the hands of history by providing opportunities to skilled artisans involved in these crafts. Every garment from the assortment has a hand-crafted element in it and unique stories to convey. The tag on the garment tells its story once its QR code is scanned.

Price range: Rs 2,500-3,700

Available: All outlets of Fabric Monde and online on fabricmonde.com

About True Blue: Launched in May 2016, True Blue is a joint venture between cricket legend Sachin Tendulkar and Arvind Fashion Brands Limited. The menswear label embodies the spirit of the global Indian, the 21st-century traditionalist equally at home in New Delhi and New York.

About Fabric Monde: An apparel brand Fabric Monde started from one corner of NSRCEL, IIM Bangalore. Within 1.5 years of starting its operations, the brand has now evolved as one of the leading sourcing partners for fashion brands. With about 10,000 SKUs in their basket, this B2B platform has stood out to be a perfect destination for fabrics to various brands such as Raymond, Van Heusen, True Blue, Lee, Wrangler, Louis Philippe, House of Anita Dongre.

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