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Product Focus

Numero Uno | Eco-Neutral

What: SS 19 collection of shirts for men

USP: The range comprises shirts with familiar fabrics, simple shapes and warm colours. The theme of the assortment advocates being close to nature, and the importance of sustainable living. The fabrics are textured, prints are bio-inspired and ditsy-floral and retro-geometric, accompanied by checks and stripes in pastel to bright colours. The shirts are made from blended fabrics like tencel-cotton, modal-cotton, linen-cotton and mélanges. In keeping with the theme, the colours are neutrals tones of beiges, greys and khakis and soft pastel peach, pink and pale blue.

The assortment also includes holiday inspired shirts with brighter pigmented colours, bright checks, horizontal stripes, tropical and beach prints and underwater marine inspired motifs. Fabrics are soft, fluid and blended suited for the warm weather.

The assemblage also features checks and plaids inspired from the Native American culture with patterns and colour combinations.

Price range: Rs 1,399 onwards

Available: Numero Uno stores in Delhi/NCR, UP, J&K, Punjab and online on numerounojeanswear.com

About Numero Uno: One of India’s first indigenously manufactured denim labels, Numero Uno, was incorporated in 1987. Over the years, Numero Uno has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

Harbour 9

What: Collection of casualwear for men

USP: Created to find the perfect balance between dressed up and dressed down, the high-end mix of style and comfort in this collection has been curated for informal work meeting, a weekend getaway, fitness or even a relaxed day out with the boys.

Price: Rs 599 onwards

Availability: Online on harbour9.com

About the company: Harbour 9 is a premium mens weekend-wear brand, that cues relaxation and ease.

Birkenstock | 1774

What: Collection of unisex footwear

USP: Birkenstock’s 1774 collection presents the two iconic Arizona and Boston designs in seasonless developments that showcase new hardware, branding, and materials. The full leather Arizona builds on the first season, as the signature slim leather sole and is relaunched in embossed premium leather, with a crocodile effect in black. While nude, soft eva outsole of the Boston is crafted in an anatomically shaped Birkenstock cork-latex footbed, wrapped in smooth Nappa lining.

Price: Rs 34,990 onwards

Availability: Online on Birkenstock.in/1774.com

About Birkenstock: Headquartered in Germany, Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed. By the early 1970s, Birkenstock had become a global player, and today retails in more than 100 countries.

Jack&Jones x Coca Cola

What: Collection of t-shirts, shirts, hooded t-shirts for men

USP: Along with appealing a sense of nostalgia, this collection pays an ode to the classic brand Coca-Cola. The collection features Coca-Cola designs amalgamated with the Jack&Jones aesthetic, all quirked up to perfection.

Price: Rs 1,499 onwards

Availability: Online on jackjones.in

About the company: One of Europes leading producers of menswear, Jack & Jones is riding high on a strong legacy of craftsmanship, unmatched quality and exemplary style. With humble beginnings that are dated back to 1990, the brand today holds an inimitable position in the sphere of trend inspired fashion for the cosmopolitan man.

Kalki Fashion | Zoha

What: Pre-Fall collection for women

USP: Zoha is the one that signifies beauty and the collection reflects the ‘Less is more’ concept. The fascinating silhouettes of playful designs range from the ethnic lehengas that fit right for the twirls, to georgette sarees, indo-western crepe gown, jumpsuit, and flowy georgette anarkalis. The unlimited ruffles are the highlight of this collection. The minimal beadwork and jewel-toned stones on the cuffs, belts provide a luxurious look with sumptuous touch.

Price: Rs 11,940 onwards

Availability: Online at kalkifashion.com

About the company: Born in Mumbai, India in 2007, Kalki evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand, Kalki offers the best of contemporary, ethnic Indian fashion and fusion-wear styles.

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