Product Focus

Obeetee | Rekhta

Obeetee | Rekhta

What: Collection of carpets

USP: The allure of ‘Rekhta’ lies in the authentic Turkish knotting technique adapted by the skilled Indian craftsman. The carpets are all hand-knotted using different vegetable dyed wool and finest silk fetched from bespoke sources. The assortment portrays folklores of fibres, myriad colours, textures and inspiration synthesised with an intricacy that illustrates the skills of an ancient craft combined with the modern minimalism. The floral and geometrical elements blend to form soothing yet imperious patterns.

Price: On request

Available: At Taj Khazana in New Delhi

About Obeetee: Obeetee is one of the largest handmade rug makers in India and one of the oldest handwoven rug companies in the world. Founded as Oakley Bowden & Taylor in 1920, Obeetee has grown to 650 permanent employees and works with 15,000 independent artisans who are engaged in weaving and processing rugs in India.

Aurelia

Aurelia

What: Daughter’s Day collection of apparel for women

USP: With Daughter’s Day around the corner, the range comprises Indian ethnic wear with perfect mix of ongoing trend, traditions and culture.

Price: On request

Available: All stores of Aurelia and on shopforaurelia.com

About Aurelia: Aurelia is an Indian clothing brand by TCNS Clothing Co. Limited—one of India’s leading apparel company, since 2008. The brand caters to the Indian woman, who seeks a branded experience with consistent good quality product. The brand has successfully expanded its retail footprints in the country with over 150+ standalone stores across 60+ cities. Aurelia also opened its flagship outlet in Sri Lanka and is working towards making its presence in many more countries.

PostFold

PostFold

What: Fall-winter 2018 collection of apparel for men and women

USP: Woven into silhouettes and quality fabrics like Supima, the ready-to-wear range is lighter and sophisticated. Incorporating contrasting colours, the assortment brings timeless styles and attires that embody fall season. Women’s assemblage comprises wraps and tie-up shirts with details like flutter sleeves along with coatdresses and waterfall cardigans for winter wardrobe. Menswear includes an array of shirts and polos with right amount of design upgrade and classic turtleneck with double-breasted blazers for vintage air.

Price: Rs 999-3,599

Available: Online on postfold.com

About PostFold: Founded in November 2015, PostFold is a contemporary clothing brand. Through tailored design techniques crafted in luxury quality fabric, the brand unfolds across a selection of easy essentials including shirts, blouses, polo’s, knit tops and shrugs for both sexes.

Alcis Sports

Alcis Sports

What: Autumn-winter 2018 athleisurewear collection of apparel for men and women

USP: The range comprises running, training, racquet sports and yoga categories. The assortment explores a growing fascination with technology and its power to surpass the human condition. Products and fitness experiences stimulate all senses, while awareable technologies and materials of the assortment represent a new area of development, adjusting to the wearer’s needs, tastes and habits.

Price: Rs 499-3,999

Available: Over 700 outlets across the country, and online on retail websites; also at 9 EBOs in New Delhi, Mumbai, Kochi, Jaipur, Guwahati, Bengaluru and Goa

About Alcis Sports: A performance wear brand launched by the promoters of Paragon Apparels Pvt. Ltd., the largest manufacturer and exporter of sportswear in India. Produced in India with the latest technologies such as dry-tech (moisture management), anti-odour, anti-static, anti-UV and light X, the products are specifically designed keeping Indian lifestyles and weather conditions in mind.

Amador Fashions

Amador Fashions

What: Autumn winter collection of apparel for men

USP: The range incorporates an array of formal suits and ethnicwear in luxurious colours and exquisite design to keep up to the festivity and wedding season. The assortment ranges from blazers, designer five piece suits to fusion of Indo-western design.

Price: Rs 4,000-11,000

Available: Multiple retail stores like Bindals, Chunmun and Neeru’s

About Amador Fashions: Founded in 2011, Amador is one of India’s leading B2B fashion brands in menswear. With an objective of providing trend setting and fashionable attire at an affordable price, Amador products are available in various categories like formal suits, blazers, Modi jacket, pathani suits, shirts, trousers, Indo-western and partywear.

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