• Linkdin
Product Focus

1469

What: Summer Festive’16 collection of Punjabi wear for men and women

USP: The new line of collection is the pure dedication of the artisans from Punjab commencing an era of ‘Bhag Phulkari’. The range emphasises 1469 as a brand designed for the youth with its ideology grounded in the motifs of ‘rich cultural heritage of Punjab’.

The collection encourages the youth to step out of the box through bold, bright and spunky colours as it caters to the needs of young men and women by offering a wide variety of clothing for daily wear, wedding wear, festive occasions, and also act as a smart evening wear.

Highlight of this season’s collection is the never before used motif of ‘Festive Beats’ that display a wide variety of garments like kurtas, sarees, skirts, stoles, dupattas, Nehru jackets in a dark, rich and royal red, mustard, blue, green, yellow and shades of whites that blends so well with the festivities of the season.

Apart from these key styles, the collection also boasts of an impressive range of t-shirts with Punjabi imprints and colloquial words like Gabru, Kaur, Singh, Mutiyar, etc.

Price: Rs 2,500 onwards

Available: 1469 store in New Delhi and on 1469workshop.com

Sunil Mehra | Monsoon Medley

What: Assortment of urbane shirts, pocket squares, ties and shoes for men

USP: The collection from bespoke luxury design house exhibits ebullience in the season of freshness. Fabrics like light weight silk, linen, and cotton with the blend of rich monsoon shades captures the spirit of the collection. Each piece of this flamboyant collection is handmade by skilled craftsmen of great finesse.

Representing the essence of freshness, each piece is meant to be extolled. Every designed piece has been made with great attention to create the newfangled look.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

Nike | Colourway

What: Footwear for summer’s competitions

USP: A gradient fusion of Nike volt and hyper-punch pink, the unlimited colourway adorns the uppers of the season’s footwear, including all of its track and field silhouettes. Volt, the company’s celebrated bright yellow hue, defines the toe, immediately catching the eye — yellow is the most visible colour to the human eye and volt is the most visible version of yellow, which means it makes a statement. In the case of Nike, that statement is speed. Hyper-punch pink, when mixed with volt at the mid-foot and saturating as it approaches the heel, mimics the optic blur of a breakneck runner.

It also harmoniously pairs with the footwear’s metallic spike plates, which feature an iridescent flash that shimmers silver, purple and blue. In motion, these brilliant colours appear to paint a subtle glowing path, representing not only its wearer’s unlimited athletic abilities but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.

Price: On request

Available: Nike.com and select retailers

Van Heusen | Easy Wash Shirt

What: Shirts for travel savvy men

USP: Shirts made with revolutionary Zero Detergent Technology, which allows removal of everyday stains with just a dab of water.

This cutting-edge stain release technology features built-in freshness that promises to keep a man fresh and presentable for meetings even after a long day at work or after a hectic travel schedule.

Price: Rs 2,899-3,199

Available: All exclusive Van Heusen showrooms

Aprajita Toor

What: Collection of monsoon friendly footwear for women

USP: There is no need to dress up in unsightly monsoon shoes and ruin your entire look this monsoon season. Do not restrict from experimenting and brighten up your look by adding funky and stylish footwear from young designer Aprajita Toor.

The collection includes a great mix of monsoon chappals that can spice up any plain outfit and make you look ramp ready. The shoes are slip resistant and perfect for any rainy day.

Price: Rs 2,400 onwards

Available: Aza, Atosa, Fuel and Kashish stores (Mumbai); Mogra (Bangalore); Mairah (Pune); Angasutra (Hyderabad); Deval (Ahmedabad); and online on aprajitatoor.com, jabong.com and perniaspopupshop.com

The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn