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Product Focus

American Swan

What: Summer collection of apparel and accessories for women

USP: Beat the summer heat with the hottest new collection in colourful hues and flowery prints. Perfect for all the girls, these light fabrics and trendy designs make for a must-have for every girl this summer. Be it partying with friends or a casual dinner, get sweep off your feet in one of these dresses.

Price: Rs 500-1,500

Available:americanswan.com

Karan Arora | Golden Lady

What: Exclusive collection of womenswear based on royal paintings

USP: The vision of this collection is the tradition of regal art attained by royal houses passed over generations, mastered over centuries of brilliance. Worshipping the goddess in women of substance wading through the art of Indian craftsmen, blending cultures, and committing the finer art of imperial monuments, Karan Arora marvels in crafting Golden Lady who becomes Queen in all auras of radiance. The Golden Lady muse is the thoughtful creation that imparts a royal individuality and gleams substantial astonishment.

Price: Rs 84,750 onwards

Available: Karan Arora flagship store at MGF Metropolitan mall in New Delhi

Postfold

What: Spring summer 2016 collection of apparel for men and women

USP: People who go to office and follow it with an office party or dinner with friends can do it all in one unique dress that has been designed considering the same. May it be the design or comfort or fabric, every detail has been worked to the minutest level giving utmost comfort and ease. Keep up with your fashion quotient with subtle and bright colours like antique whites, cosmetic blush, baked clay, spiced amber, coral, fresh mint, periwinkle and plum.

Price: Rs 899-2,999

Available: postfold.com

Nike | Free RN Motion Flyknit

What: Running shoe for men and women

USP: This shoe enables the runner’s most dynamic movement. It pairs a fully adaptive, single-piece Nike Flyknit upper featuring 3D ribbing from the forefoot to heel with the new auxetic midsole.

Drawing upon new studies that reveal how the foot expands and contracts upon impact with and liftoff from the ground, Nike designers developed an auxetic, or splaying, midsole. Spreading across two planes, the geometric tri-star form mimics how the body and foot react to force and accounts for the massive changes in foot size — approximately one size in length and two sizes in width — that occur throughout a runner’s stride.

The designers took advantage of the pliable Flyknit upper, stretching it underfoot to create a holistic unit that works in harmony with the dynamic tooling, delivering the most natural ride yet.

Price: Rs 14,995

Available: nike.com

Faballey | Indya

What: New collection for the twenty something girls comprising printed silk crop tops with matching maxi skirts, silk jackets, capes and peplum tops.

USP: Combining Indian silhouettes with Western prints and fabrics, the new collection is a master-class in fusion. Keeping in mind the new-age twenty-something girl, who is constantly looking to innovate, inspire and unfollow the herd, the collection perfectly captures the essence of traditional served with a side of quirky and cool.

Price: Rs 950 onwards

Available: faballey.com

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