Product Focus

Clarks

Clarks

What: Collection of footwear for women

USP: On the occasion of Mother’s Day, the assortment features a plethora of casual, comfortable yet stylish footwear, a perfect gift for mothers. The range offers variety of styles in summer hues of blush pink, whites, blue.

Price: Rs 2,999-8,999

Available: Clarks stores across India

About Clarks: The brand is a privately held footwear business which was set up in the UK by the Clark family in 1825. It develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.

Naina Jain | Chandrakala

Naina Jain | Chandrakala

What: Collection of sari-blouse sets

USP: The range is a pool of organza drapes with lightweight fabric that almost feels weightless against the summer air. Each piece in the assortment has a character and a face, much like the women who will adorn the drapes ranging from soft pinks, whites and peaches to vibrant greens, yellow, red and grey. With detailing like frills on the pallu, pearl tassels and geometrical bandhani motifs, the metamorphosis of the assortment follows the evolving phases of the moon.

Price: Rs 18,500

Available: Naina Jain store in Kolkata

About Naina Jain: Naina Jain is synonymous to ‘Bandhani’, the art technique of ‘tie and dye’. Inspired and mastered by skilled craftsmen of Gujarat and Rajasthan, her creation includes diverse range of sarees, kurtas, skirts and gowns, giving the age-old bandhani craftsmanship, a modern twist. The designer encompasses the best of Indian tradition, culture and art, with specially designed range of Paithani style Benarasi and bandhani, hand-embroidered Lucknowi and bandhani and also experimenting with various embroideries like zardozi and gotta Patti.

Wills Lifestyle | Sanganer

Wills Lifestyle | Sanganer

What: Collection of block print fabrics

USP: The range comprises the age old and iconic craft of hand block printing from Sanganer in Rajasthan. The assortment draws inspiration from the essence of ‘Fabrics of India’ and brings together techniques, skills and fabrics from the region while the prints, patterns and vibrant colours represent the earthy spirit.

Sanganer range amalgamates Indian prints on western silhouettes and boasts prints of Sanganeri motifs on soft colours perfect for summers. The designs are perfect for both, office or casual wear, and fit right with modern lifestyle.

Price: Rs 2,399-2,799

Available: Select outlets of Wills Lifestyle in Delhi-NCR, Bangalore, Hyderabad, Jaipur and more

About Wills Lifestyle: Synonymous with elegance and style that is effortless and chic, ITC’s Wills Lifestyle presents a premium wardrobe for men and women. With a tempting range of Wills Signature designer wear, Wills Classic work wear, Wills Sport relaxed wear and Wills Clublife evening wear, Wills Lifestyle offers a truly delightful shopping experience for the discerning consumer.

Big Stack | Amalgamation

Big Stack | Amalgamation

What: Collection of apparel for men and women

USP: Inspired by the game of skill, ‘Poker’, the range comprises casual garments and signature unisex poker caps. The design element for the assortment is based on the concept of distraction practiced by poker players, who use clothing disguise to distract the opponent. Taking this into consideration, the assemblage has colours, patterns, and motifs with lightweight breathable fabric for poker players to play for longer hours.

Price: Rs 1,000-2,500

Available: Online on thebigstack.com and other e-commerce platforms

About Big Stack: Founded in 2017, Big Stack is a premium fashion sportswear brand that is inspired by the game of poker. The brand supplies poker t-shirts and other clothing for poker enthusiast, whether a professional or recreational player. The brand offers a unique collection of clothing for both men and women and is currently retailing digitally.

Max Fashion | Long Due

Max Fashion | Long Due

What: Collection of maxi dress for women

USP: The range reinvents colour-blocked, printed or embroidered long maxi dress to be worn during day or evening for both casual and formal dos.

Price: Rs 349-2,499

Available: All outlets of Max Fashion and online on maxfashion.in

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality.

expert speak VIEW ALL

Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta | Aug 12,2017
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016
It was in 1987 that Asif Merchant got into the business of wholesaling of footwear. He bought from...
Posted by
Asif Merchant | Sep 02,2015
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015