Product Focus

Posh Pride| Earth

Posh Pride| Earth

What: Spring summer 17 collection of apparel for women

USP: The assortment explores the deep surfaces of the earth by addressing the threat of global warming. This phenomenon has been depicted through edgy textures, motifs and layering using handmade and sheer fabrics such as silk, organza and linen in a colour palette that includes earthy hues, neutrals with influences of olive and mustard.

Price: Rs 14,000-30,000

Available: Aza, Fuel, Creo and Amara stores in Mumbai, Anantam and Agashe stores in Delhi, Vesimi store in Dubai

About Posh Pride: Founded by Prerna Khetrapal in January 2016, PoshPride is a venture in textural exploration with a focus on unique surfaces, structural shapes, and impeccable tailoring. Every piece is benevolently and thoughtfully created and finished with intricate, signature handwork embroidery. The brand employs local and skilled artisans to ensure that the highest degree of craftsmanship, quality, and care is given to each individual design.



What: Collection of apparel for women

USP: With Independence Day around, the assortment comprises ethnic outfits in tri-colours to flaunt the patriotic spirit.

Price: Rs 399 onwards

Available: All stores of Aurelia, and online on

About Aurelia: Launched in 2007, Aurelia caters to the middle class Indian women, who seek a branded experience.

Vineet’s Sarees

Vineet’s Sarees

What: Handloom collection of saris

USP: Accessible in jamdani, crepes and silks, the range is available in short-coloured weaves and myriad India ethnic colours like green, magenta, red, orange, copper, gold, beige to celebrate the Independence Day. Traditional motifs and textures like Ikkad, Paatan have been used to design the range.

Price: Rs 5,000-68,000

Available: Vineet’s stores in New Delhi and Ghaziabaad

About Vineet’s Sarees: Vineet’s Sarees was established in 1983, located in Karol Bagh, Lajpat Nagar II and Ghaziabaad. Dealing in pure natural fabrics, Vineets Sarees is recognised for its printed, designer traditional saris. The saris are handpicked from major weaving centres that are spread across the nation.

Woodland | Tech Tripper

Woodland | Tech Tripper

What: Technology shoes collection for men and women

USP: Crafted for outdoor enthusiasts dealing with extreme weather conditions and constantly changing terrains, these technically advanced shoes are embedded with battery powered temperature control system. With their anti-microbial property, the shoes absorb sweat to keep the feet dry. The range also includes footwear with closure technology that contains ultra-thin stainless steel cables. With a simple twist of the knob mounted on the top of the shoe, one can adjust their feet in the shoes with these cables. Once adjusted, laces of the shoes stay locked until readjusted, eliminating the hassles of old-fashioned closures.

Price: Rs 10,000

Available: Across all Woodland stores

About Woodland: Woodlands parent company, Aero Group, has been a well-known name in the outdoor shoe industry since the early 50s. Founded in Quebec, Canada, Woodland entered the Indian market in 1992. It is the first company to market hand-stitched leather shoes in India. Woodland offers an extensive line of footwear, performance apparel and outdoor gear.

Adarsh Gill

Adarsh Gill

What: Fall-winter 2017 collection of apparel for women

USP: Inspired by iconic Greta Garbo, the new assortment of saris, gowns, dresses and lehengas bring forth a combination of bright colours through unique creations. The ensembles epitomise the grace of the 1920’s going to 80s, creating an aura of glamour, strength, femininity and mystery.

Price: Rs 50,000 onwards

Available: Adarsh Gill’s stores in New Delhi and Mumbai and online on

About Adarsh Gill: Bridging the gap between classic influences and modern forms, Adarsh Gill blends world influences into one fashion statement. Debuting in the New York in 70s with label named Saaz, she travelled to Paris in 80s, where she found a new design space Adarsh Gill. She began her own label Adarsh Gill on her return to India.

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