Posh Pride| Earth
What: Spring summer 17 collection of apparel for women
USP: The assortment explores the deep surfaces of the earth by addressing the threat of global warming. This phenomenon has been depicted through edgy textures, motifs and layering using handmade and sheer fabrics such as silk, organza and linen in a colour palette that includes earthy hues, neutrals with influences of olive and mustard.
Price: Rs 14,000-30,000
Available: Aza, Fuel, Creo and Amara stores in Mumbai, Anantam and Agashe stores in Delhi, Vesimi store in Dubai
About Posh Pride: Founded by Prerna Khetrapal in January 2016, PoshPride is a venture in textural exploration with a focus on unique surfaces, structural shapes, and impeccable tailoring. Every piece is benevolently and thoughtfully created and finished with intricate, signature handwork embroidery. The brand employs local and skilled artisans to ensure that the highest degree of craftsmanship, quality, and care is given to each individual design.