Product Focus

Posh Pride| Earth

Posh Pride| Earth

What: Spring summer 17 collection of apparel for women

USP: The assortment explores the deep surfaces of the earth by addressing the threat of global warming. This phenomenon has been depicted through edgy textures, motifs and layering using handmade and sheer fabrics such as silk, organza and linen in a colour palette that includes earthy hues, neutrals with influences of olive and mustard.

Price: Rs 14,000-30,000

Available: Aza, Fuel, Creo and Amara stores in Mumbai, Anantam and Agashe stores in Delhi, Vesimi store in Dubai

About Posh Pride: Founded by Prerna Khetrapal in January 2016, PoshPride is a venture in textural exploration with a focus on unique surfaces, structural shapes, and impeccable tailoring. Every piece is benevolently and thoughtfully created and finished with intricate, signature handwork embroidery. The brand employs local and skilled artisans to ensure that the highest degree of craftsmanship, quality, and care is given to each individual design.

Crocs | Drew Barrymore

Crocs | Drew Barrymore

What: Color-Block collection of footwear for women and children

USP: The assortment is designed in partnership with Drew Barrymore, an ambassador for the brand’s ‘Come As You Are’ campaign. Featuring fresh combinations of white, navy and yellow and custom-designed embellishments, the range links the bold look with design touches that speak to Barrymore’s personality and style.

Price: Rs 3,200 onwards

Available: All Crocs outlets and on

About Crocs: Crocs, Inc. is a world leader in innovative casual footwear for women, men and children, combining comfort and style. Every pair of shoes within the collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Nike | Motion Adapt Sports Bra

Nike | Motion Adapt Sports Bra

What: Sports bra for every workout

USP: The sports bra adjusts to the support an athlete needs while being super comfortable for every workout. The interior of the bra features new adaptive material composed of a unique foam and polymer hybrid that stretches at rest to form to the body and locks out when it senses impact. The assemblage has undergone high-velocity biometric testing on elite and everyday runners by designers to confirm its support during real workout scenarios.

Price: Rs 3,995


About Nike: Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the worlds largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.



What: Spring-summer ’18 collection of apparel for women

USP: The assortment infuses the freshness of florals inspired from rare blossoms across exotic lands with classic silhouettes, giving traditional attires a new dimension. The range includes anarkalis, peshwai kurtas, skirts, tunics and kurta dresses with elements of flowers from across the world with fun filled design patterns, prints, eye catching colour palette to retain the vibrancy of the season.

Price: Rs 999 onwards

Available: All Biba outlets across India

About Biba: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal.



What: Edit of dresses for women on Valentine’s Day

USP: The edit comprises dresses for date night ranging from little black dresses to maxi dresses and mini dresses with bow details. The range also features slogan tees and sassy pants to celebrate the occasion.

Price: Rs 699 onwards

Available: On

About Koovs: It is an online store for western fashion, catering to menswear, womenswear, footwear, accessories, jewellery and beauty products. The company is headquartered in Gurgaon, with office in London, serving the Indian market.

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