Product Focus

Posh Pride| Earth

Posh Pride| Earth

What: Spring summer 17 collection of apparel for women

USP: The assortment explores the deep surfaces of the earth by addressing the threat of global warming. This phenomenon has been depicted through edgy textures, motifs and layering using handmade and sheer fabrics such as silk, organza and linen in a colour palette that includes earthy hues, neutrals with influences of olive and mustard.

Price: Rs 14,000-30,000

Available: Aza, Fuel, Creo and Amara stores in Mumbai, Anantam and Agashe stores in Delhi, Vesimi store in Dubai

About Posh Pride: Founded by Prerna Khetrapal in January 2016, PoshPride is a venture in textural exploration with a focus on unique surfaces, structural shapes, and impeccable tailoring. Every piece is benevolently and thoughtfully created and finished with intricate, signature handwork embroidery. The brand employs local and skilled artisans to ensure that the highest degree of craftsmanship, quality, and care is given to each individual design.

Spaces Home & Beyond

Spaces Home & Beyond

What: Spring Summer ’17 bedsheet collection

USP: The assortment comprises four different ranges namely Excellency, Timeless, Villa and Gaiety.

Excellency collection is a blend of class and luxury with an artful mix of different periods and cultures having unique patterns. The Timeless collection invokes a feeling of serenity and formality, transforming any space into a work of art. Inspired by the traditional French prints, the Villa collection embodies shabby chic trend and combines shades of white with soft floral patterns in pastel blues, vibrant greens, creamy peaches, and delicate pinks. Giving the bohemian vibe, Gaiety collection is a mix of simple and modern, eclectic elements with fusion of different textures and colour patches in a monochromatic colour palette.

Price: Rs 1,495

Available: All Retail outlets, MBOs of Welspun, and online on and e-commerce portals

About Spaces Home & Beyond: Spaces Home & Beyond is a premium bed, bath and coordinates brand by Welspun. Targeted at the new-age elite Indians who are globe-trotters, the solutions offered by the brand are a perfect blend of contemporary and traditional designs—a true representation of an eclectic, global, yet very Indian persona. Delighting the customers by offering them multiple choices in terms of designs, patterns, fabric, hues, etc, the brand has got something for every individualistic style and is available at all leading retail outlets across the country.

Balenzia | Justice League

Balenzia | Justice League

What: Collection of socks

USP: Inspired by the Justice League graphic novel bandwagon including superman, wonder woman, batman and green lantern flash, the assortment comprises the colourful variant of socks for all age groups of men, women and kids to appeal the superhero fans in India.

Price: Rs 109-599

Available: All leading retail stores and online on, Amazon, Flipkart, Snapdeal, Jabong etc.

About Balenzia: Balenzia is a leading brand of premium socks, made with the finest yarns, highest quality standards, and in sophisticated designs.

Blu Finch

Blu Finch

What: Westernwear for women

USP: The varied range of trendy and stylish womenswear at affordable prices is perfect for young college going and working women who keep on changing their wardrobe. The quality, affordable and inspiring clothing provides fashion conscious, independent young women the opportunity to follow fashion on their own terms.

Price range: Rs 375-1,500

Available: Limeroad, Flipkart, Snapdeal, Luxehues, Once Upon Trunk, Mango Closet, Kraftly, Vondore, That1too

About Blu Finch: Established in 2016, Blu Finch is a leading manufacturer and wholesaler of tops, maxi dresses, trousers, mini dresses, skirts, etc for women. Its products are appreciated for their elegant look, shrink resistance, perfect finish, colourfastness, easy to wash and skin-friendliness.

Astha & Siddharth | ANS

Astha & Siddharth | ANS

What: Womenswear including skirts, palazzos, tunics, tops, dresses, kurtis and anarkalis

USP: These aesthetics are global but with an inherently Indian soul. The clothes come in handwoven silks, khadi, cottons and linens in a palette that is rich and soaked in a tradition of colour.

Price range: Rs 800-4,500

Available: Limeroad, Kraftly, Jabong, Flipkart, Paytm, Amazon, Snapdeal

About Astha & Siddharth: ANS is a brand that creates products that are a conversation about the present transitional nature of India. Designer duos Astha and Siddharth’s creations are rooted to Indian soil but with a twist, mutated to a more contemporary form to lend that distinctiveness. ANS is a travelogue in the form of clothing, converting the traditional use of a craft to a more modern and globally accepted collection of clothes.

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