Lee | Body Optix denim
What: Collection of denims for Indian women
USP: The traditional denim designs of the assortment are combined with ground-breaking vision science that promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit. After extensive scientific tests and consumer research, premium lycra beauty fabrics and authentic design details have been incorporated in this range with exquisite craftsmanship.
Fits: Mid waist and Mid-High waist
Price: Rs 3,599
Available: Pan India
About Lee: Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. The company is an international retailer and manufacturer of casual wear and work wear with more than 400 employees in the US. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.