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Product Focus

Lee | Body Optix denim

What: Collection of denims for Indian women

USP: The traditional denim designs of the assortment are combined with ground-breaking vision science that promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit. After extensive scientific tests and consumer research, premium lycra beauty fabrics and authentic design details have been incorporated in this range with exquisite craftsmanship.

Fits: Mid waist and Mid-High waist

Price: Rs 3,599

Available: Pan India

About Lee: Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. The company is an international retailer and manufacturer of casual wear and work wear with more than 400 employees in the US. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.

Sunil Mehra | Summer Affair

What: Collection of apparel and accessories for men

USP: The assortment comprises casual and formal shirts that are essential in summers to be worn on any occasion. The range also includes ties, pocket squares, scarves, shirts, pants and shoes designed in bright and vivid shades.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

Numero Uno | Zero Gravity Jeans - Feels like Skin

What: Collection of jeans

USP: Made with smooth and lightweight fabric, the denim assortment is woven in loop structure that offers flexibility for the entire day. Available in indigo structures, twills and checks across 7 options, these jeans are ultra-light and ultra-comfortable that can be paired with both shirts and t-shirts for any occasions.

Price: Rs 2,499-3,199

Available: All stores of Numero Uno across India and online on Amazon

About Numero Uno: Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987 by Hi Fashion Clothing Co., the flagship brand of Numero Uno Clothing Ltd. Over the years, Numero Uno jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

W | This is it

What: Workwear for women

USP: The spring-summer 2017 assortment is made to match both the mood and the mode of the working women in India; it says aloud – This is it –creating a list of office outfits that are both summer-ready and HR-approved. The range drives its inspiration from interesting rich cultural elements like Indian art and dance form, vintage Indian postage stamps, urban architecture and cityscapes, botanical prints, Iranian carpets, feminine Indian florals etc. Fabrics of the assemblage includes georgette and jacquards, and the silhouettes of the collection are classy, clean cut and voluminous.

With collection like The Statement Work Wear , The Signature All Day Dress, The Perfect Fusion Look, Urban Social Style, the range helps transit between the boardroom and after hours cocktails.

Price: Rs 1,299-3,999

Available: All stores of W, Shoppers Stop, Pantaloons, Lifestyle, Central and online at wforwoman.com, Myntra, Amazon, Snapdeal, Flipkart etc.

About W: W by TCNS Clothing Co Pvt Ltd is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. It is a brand that provides contemporary Indian wear for the working woman and home maker and believes in delivering design functionality with mix n match combinations.

Spaces Home & Beyond

What: Spring Summer ’17 bedsheet collection

USP: The assortment comprises four different ranges namely Excellency, Timeless, Villa and Gaiety.

Excellency collection is a blend of class and luxury with an artful mix of different periods and cultures having unique patterns. The Timeless collection invokes a feeling of serenity and formality, transforming any space into a work of art. Inspired by the traditional French prints, the Villa collection embodies shabby chic trend and combines shades of white with soft floral patterns in pastel blues, vibrant greens, creamy peaches, and delicate pinks. Giving the bohemian vibe, Gaiety collection is a mix of simple and modern, eclectic elements with fusion of different textures and colour patches in a monochromatic colour palette.

Price: Rs 1,495

Available: All Retail outlets, MBOs of Welspun, and online on shopwelspun.in and e-commerce portals

About Spaces Home & Beyond: Spaces Home & Beyond is a premium bed, bath and coordinates brand by Welspun. Targeted at the new-age elite Indians who are globe-trotters, the solutions offered by the brand are a perfect blend of contemporary and traditional designs—a true representation of an eclectic, global, yet very Indian persona. Delighting the customers by offering them multiple choices in terms of designs, patterns, fabric, hues, etc, the brand has got something for every individualistic style and is available at all leading retail outlets across the country.

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