Product Focus

Avishya

Avishya

What: Ethnic-wear collection for brides

USP: The collection offers an exquisite array of timeless designs, ranging from intricate baluchari silk sari adorned with zari work and fine motifs, intricate and rare gadwals, glowing delicate banarasi silk, rich ornate kanchipuram to colourful uppada sari. The unique weaves, handwoven by master craftsmen are complemented by modern motifs and sensibilities of the design which are chic and admirable. As no two saris are same, the exclusivity of the assortment is well maintained.

Price: Rs 16,020-1,95,040

Available: On avishya.com

About Avishya: It is an online store that sources and showcases beautiful Indian ethnic wear for women ranging from saris, salwars, dupattas, kurtas and fashion jewellery which are hand-crafted or handwoven. Produced by the finest weavers, artisans and designers, the mission is to spread the evergreen appeal and unique beauty of Indias handcrafted products.

Monisha Jaising | Cruise

Monisha Jaising | Cruise

What: Athleisure collection for women

USP: The collection brings back the vibe of 80’s in regular athleisure wear. With a colour palette of navy blue, heather grey, charcoal along with muted patterns, the label’s signature pieces include embellished high-waist track suit sets, sequined bomber jackets and chic motifs that are designed to seamlessly integrate with the fall wardrobe.

Designed by Monisha Jaising, the fashionable assortment is made up of luxurious fabrics like luper knit, scuba, functional jerseys and double knits, to ensure functionality and comfort without compromising on style.

Price: Rs 3,999 onwards

Available: Monisha Jaising stores in New Delhi and Mumbai, and on monishajaising.com

About Monisha Jaising: The label is an eponymous label of designer Monisha Jaising, who is one of the pioneer’s of Indian fashion. It stands for the philosophy of ‘luxury in a contemporary and edgy way’ and is marked by the duality of the designer’s personality.

Shades of India | Brush Wood

Shades of India | Brush Wood

What: Collection of apparel for women

USP: The philosophy behind the collection is to celebrate ‘the free and the wild’. It values the choices made by independent souls, the ones who are always on a look out for something more. Inspired by earthy tones and intricate designs on soft woven fabrics, the assortment is vibrant and elegant, making it a perfect blend for the contemporary world.

Price: Rs 5,000-10,000

Available: At Shades of India stores in Gurugram and New Delhi

About Shades of India: Found almost two decades ago, the brand combines contemporary design with inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colours, and the inventive, unexpected use of surface treatment.

Max Fashion

Max Fashion

What: Winter wear collection for men and children

USP: The collection is a combination of contrast and versatility. For men, a high-neck running tee and a tech jogger is a perfectly healthy combo of style and substance. Casual tees and denims along with a chic jacket, Scottish-inspired tartans, slim-fit trousers and elegant shirts in dark hues, create a stealing look.

The children win the fashion sprint this season. Girls get to choose from glittery dresses, ruffled skirts, slogan tees, plaid tunics, leather jackets and bombers while boys have funky patterns, prints and badges, as well as jackets with vibrant prints and patterns to offset the winter chill.

Price: Rs 369-1,199

Available: In Max Fashion stores across India and on maxfashion.in

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers apparel, footwear and accessories that are of the latest fashion trends.

Aurelia

Aurelia

What: Winter collection for women

USP: The collection is an impeccable blend of peppy art and ethnic touch. Combining the feminine sensibilities of sophistication with the touch of ethnic Indian craftsmanship, the design and pattern of every ensemble is an epitome of elegance and comfort. Inspired by a futuristic take on retro, it is refined by structures, weaves and textures to add the essence of confidence and mystery.

Made from high quality ponteroma, winter jacquard, acrylic knit and acrylic dobby; the collection embraces a wide range of kurtis, drapes, jackets and tunics. The unique silhouettes in a mix of warm earthy shades with bright pastel hues such as teals, yellows, reds, deep blues, maroons and greys, create a coherent and strong colour palette. The ethnic appeal complemented with trendy cuts and designs results in a perfectly balanced winter look.

Price: Rs 799-3,599

Available: Across +150 EBOs, over 1,200 MBOs and key e-commerce portals like Myntra, Jabong, Flipkart, Amazon, etc

About Aurelia: Since 2008, the Indian brand has successfully expanded its retail footprint in the country. It offers classic designs and modern silhouettes in kurta, kurti, tops, fashion bottoms, drapes and ensembles. It caters to the Indian women who seek a branded experience in the ethnic wear segment.

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