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"The New Bamboo Bag"

For the Spring Summer 2010, GUCCI the iconic fashion brand presents The New Bamboo, a 21st century reinterpretation of one of Gucci's most iconic handbag designs. In reinventing this House classic, Frida Giannini blends tradition with high-tech innovation, and history with high-fashion.

The bag has now been proposed both in its historical shape as well as in a new, larger scale. The internal construction of the bag is identical to its forebear featuring two pockets (one zip, one button-close) and an interior mirror. Top-stitching has been replaced by sleek raised leather borders on the exterior. For the first time, nickel has been introduced as the hardware for the bag, giving it a cooler touch. Like the original, the bag has a bamboo handle, but it has now been augmented with a long leather strap and a second strap of draped metal chain with a braided base, which adds a sexier touch. Also new are the bamboo fringe tassels.

For the materials, Giannini has chosen a range from the heights of high-tech to the most noble of Gucci traditions. Pigskin, the historical material of the original Gucci Bamboo bag, has been scoured and sprayed grey which gives it a new "stoned" effect. Both the pigskin and Cellarius versions feature bamboo handles bound in leather straps. The New Bamboo is also featured in a hyper-modern, bonded neoprene featuring the GG logo which has been stamped into the technical fabric.

This trendy yet classy bag can be collected from the exclusive GUCCI stores and outlets near you.

 
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