Gucci is pleased to announce the launch of Sustainable Soles, a special edition of eco-friendly women's and men's shoes designed by Creative Director Frida Giannini and part of the Prefall 2012 Collection.
This new project conveys the House's mission to interpret in a responsible way the modern consumer's desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.
The Sustainable Soles include the Marola Green ballerinas for her and the California Green sneakers for him, both realized in bio-plastic - a biodegradable material in compost used as an alternative to petrochemical plastic. Successfully tested in laboratories and certified by the main European international standard: UNI EN 13432 and ISO 17088, this eco-aware material follows a shorter degradation process compared to traditional industrial plastic, without leaving any waste or environmental impact.
The Marola Green flat ballerina - entirely made of bio-plastic - is characterized by cut out details and the GG logo motif, and is available in the polished tones of blush, taupe, black and black with an interlocking G in white. The men's California Green sneakers - in a low or high top version - combine the bio-rubber soles with the upper part in genuine vegetable tanned black calfskin, biologically certified strings and rhodium-plated metal details. Additionally, the green Gucci logo has been designed on a recycled polyester label.
This innovative project symbolizes an important challenge and commitment for Gucci, as recently confirmed by the brand's participation
at the latest edition of the Copenhagen Fashion Summit: the world's most important conference on sustainability and fashion, dedicated
to the future of green style.
The Sustainable Soles will be available at selected Gucci stores worldwide from the end of June 2012.