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Product Focus

Grasim

What: Exclusive range of denim shirts for men

USP: These shirts have extremely soft fabric structure, lighter textures, and unique colour and mob prints of ships, epistle, stars and stallions representing the script, speed and distance. Comfortable fit and versatile shades provide a modernistic look that is hard to go unnoticed.

Price: Rs 1,295 – 1,495

Available: At select Grasim showrooms and leading retail stores

Oakley | Jawbreaker

What: Eyewear for sports

USP: Inspired by professional cyclist Mark Cavendish, this sunglasses collection was born after more than 100 design iterations, 9,600 hours of lab and field testing, 27 eyewear components and two years in the making. It has Switchlock technology which allows fast, secure lens changes for any environment.

Engineered to extend upward field of view with optical precision by 44 per cent when compared to the average pair sunglasses, the sunglasses have armour-inspired frame with impact resistant single shield lens.

Price: Rs 12,990

Available: The Sunglass Hut outlets across India

Marisota

What: Shapewear leggings that can reduce cellulite

USP: Infused with sea kelp, these leggings can reduce cellulite by 12 per cent if worn regularly and wearers can see a 10 per cent improvement in skin elasticity, a reduction of dry skin and overall improvement in the appearance of skin.

This range incorporates both micro-capsulation and Magisculpt technology, so it works not only to slim down and streamline body shape instantly, but also as a cellulite buster in the long-term.

Size: 12-30 and in full and cropped lengths

Price: £20

Available: marisota.co.uk

Freecultr Express

What: Casual women’s t-shirts in boat neck and V-neck styles

USP: Keeping in sync with the monsoon theme, this offering of cotton rich fabric is prepared using a distinct mix of cotton (60 per cent) and polyester (40 per cent), which gives the designs a more comfortable and natural feel, plus a matte finish.

Price: Rs 450 onwards

Available: freecultr.com

Emporio Armani

What: Sunglasses for women

USP: Modern, fresh and young, but always blue, the new eyewear offering takes direct inspiration from the Blue@ spring-summer 2015 collection, recently seen on the catwalk.

Blue in its many shades – indigo, cobalt, royal blue and even cornflower blue for the most eccentric and innovative styles – is the dominant colour, providing wearers a vibrant and intense look and opening up onto a fast, ever-changing technological world.

Each shade is enhanced by contrasting effects, pop references, daring combinations, and is achieved by using rubber, plexiglas and ultra-light metals, the same innovative materials used for the accessories showcased on the catwalk.

Colours: Opal blue with gunmetal temples and opal white with silver temples, both paired with grey lenses.

Price: Rs 13,000

Available: At Sunglass Hut outlets across India

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