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Product Focus

Wills Lifestyle

What: Autumn-winter 2015 collection of apparel and accessories for men and women

USP: A perfect amalgamation of heritage and the rich colour palette of Marsala & Monochrome, the Adventurist range for women features the ‘city meets country’ collection of modern classics with a fresh appeal, dominated by plaids and tweeds and taking inspiration from the rustic outdoors.

Keeping ahead of the revolutionary fashion culture and integrating work wear with high-street style, the Urbanist range for women is dominated by textured, quilted and classic patterns with highlights of denims and checks.

For men, the collection unfolds yet another range of premium Luxuria shirts highlighting meticulous craftsmanship, tailor-made Presidentia shirts and trousers crafted with superior fabrics, Modernist collection featuring invisible seams, Regalia shirts ensuring an extra dash of oomph, Modern Etiquette range remixing the traditional fabrics, vibrant range of Urbane Trail collection, and the Clublife Studio collection dominated by luxurious velvet and gold detailing.

Price: Rs 1,299-14,999

Available: At all leading Wills Lifestyle stores across India

Arrow

What: Autumn-winter collection comprising blazers, trousers, shirts, tees and jackets

USP: Replete with individuality and impeccable style, this season Arrow looks back in time to the late 50’s and early 60’s. Characterised by a smooth and sophisticated look that combines Italian tailoring and Parisian style, the collection brings back the “MOD” era while contemporising it with slimmer and sharper silhouettes, quirkier prints and bold colours.

Price: Rs 899 onwards

Available: In all major cities and towns across India

Wildcraft

What: Men’s and women’s footwear range for outdoor activities from trekking and hiking to trail walking and trail running

USP: With performance, durability and comfort at the heart of the collection, these shoes are customised to make even the most arduous treks a walk in the park. Lightweight and water-resistant, these built-for-the-outdoor shoes also come in various colour combinations to suit one’s style!

Features include full grain Nubuck leather for providing durability and water repellency, protective nylon shank which guarantees stability and protection, EVA midsole for superior cushioning and shock absorption for increased comfort on treks, self-cleaning rubber outsoles that facilitate excellent slip resistance, and breathable mesh lining for added comfort.

Styles: Amphibia Sphere and Amphibia Track (for men) and Craggo Trail (for women)

Price: Rs 6,495 (Amphibia Sphere), Rs 5,995 (Amphibia Track) and Rs 2,995 (Craggo Trail)

Available: At all Wildcraft stores across India and on wildcraft.in

Vanilla Moon

What: Autumn-winter 2015-16 collection comprising long-length boots, brogues and loafers for women

USP: Bringing a new season take on man tailoring, style covers boyish cuts, clean lines and heritage influences. Taking a contemporary take on a classic riding boot, long-length boots are cut to the knee in leather while an elastic panel adds subtle sports edge and hugs the leg, keeping the style easy to slip on and off. The boots come in wedges and 3 cm heels giving just enough height while staying practical.

Brogues range fuses sports inspired soles and detailing with heritage man-tailoring, while delivering a key look for the season – masculine styling with a feminine twist. From black patent leather to a tasselled trim this fashionable style combines classic punched detailing.

Available in different textures from soft sheep and cow leather to velvet and cotton fabric uppers, loafers are the way to go to remain uber-stylish on a wintery day.

Price: Rs 4,000 onwards

Available: At all Vanilla Moon Boutiques across India

Freecultr | CRY

What: Customised tees designed exclusively by CRY on issues of child rights

USP: All tees have beautiful child rights message, and by wearing them customers can pledge their support towards CRY’s ‘HealthyStart’ campaign. The campaign looks at multiple issues that a child faces during the crucial 0-5 years of age and works towards addressing the gaps that exist and ensure rights are upheld for children.

Freecultr would channelise the proceeds from the online CRY tee store towards the campaign.

Price: Rs 699

Available: www.freecultr.com/store/cry

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