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Product Focus

Tommy Hilfiger | Hilfiger Denim

What: Capsule collection of graphic t-shirts and custom jackets adorned with Rolling Stones imagery

USP: The collection features five t-shirts for men and five for women, with graphics ranging from the gorilla on the “GRRR!” greatest hits album cover to the band’s iconic tongue logo rendered in a UK flag motif and a Pop Art-inspired montage.

The collection also features men’s and women’s jackets, including leather jackets with hand-painted Rolling Stones imagery emblazoned on the back; distressed and bleached denim jackets with vintage Stones artwork; satin bombers with embroidered tongue logos; and utility jackets with customised Stones patches and prints. The women’s offering includes cut-off distressed denim shorts with badges.

Price: On request

Available: At the Tommy Hilfiger London flagship store on Regent Street and online on tommy.com in Europe

La Martina | (R)Evolution

What: Spring-summer 2016 collection of daily wear for women

USP: A daily wear casual chic look which has its roots in the lifestyle of the Polo game is where you consider that every Polo match is also a social happening. It is a way to mingle with people who share the same interests and is only natural that this way of life is reflected in clothing.

The collection wants to capture a feeling, where the evolution of style is a new high point in the creative process: awareness of self, a cosmopolitan vision of society continually in the mould lead to an approach that leaves no room for nostalgia but rather enhances the new.

The collection as a whole reflects the absolute excellence in product quality that is based solidly on tradition and Argentine pride, the root from which the new style emerges, suggesting an international approach to taste.

Price: Rs 12,000 onwards

Available: At DLF Emporio, New Delhi, and Exclusive Motors, Hyderabad.

Biba | Denim & Monotones

What: Collection of salwar kurta dupatta, kurta, palazzo, short kurta and shrug

USP: Entailing striking designs and vibrant colours, the Indianised denim and monotones styles boast of a unique mix of both traditional and modern styles. The layered Kurtas, Anarkali suits, straight palazzo, paired up in distinct vibrant colors speaks of elegance itself. The collection consists of high-quality fabric which gives a soft feel to the skin, making it a perfect choice for summers.

Digging out denim style from the casual Jeans and Shirt, the brand takes innovation quotient to a new level altogether, with their denim blended traditional wear. Inspired by the look and feel of denim which is a quintessential part of every modern woman’s wardrobe, the range has a wide variety of cuts and patterns to choose from, such as, classic straight cut, experimental high and low cuts, modern asymmetric cut and different hemlines.

Price: Rs 1,199 onwards

Available: All Biba outlets across India

Monte Carlo | Indigo

What: Summer wear collection for men and women

USP: Offering a wide variety of clothing material in multiple blends of blue, this collection covers an exquisite range of dress styles, with every product exclusively designed keeping in mind the latest trends.

The collection features polo t-shirts, fluid dresses, palazzos, kurtis, crop tops, shrugs, t-shirts, shirts, trousers, lowers and tracksuits – perfect for the long hot weather ahead!

Price: Rs 1,199 onwards

Available: EBOs, MBOs and Large format stores across India, as well as online on montecarlo.in and other leading e-com portals.

Wildcraft | Hypalite

What: Collection of ergonomic backpacks

USP: These bags are made from a nylon-polyester mix fabric which offers better abrasion resistance than the regular polyester backpacks that the market is used to. Nylon bonded thread is used to make the stitches more durable. The fabric is internally coated with water resistant PU which gives it a durable water resistance of up to 1,000 mm.

The tear drop design keeps the weight balanced throughout and ensures the centre of gravity stays in the middle. Lightweight and weather resilient, the collection features padded backpacks and shoulder straps that ensures there is no discomfort in carrying any amount of weight.

Price: Rs 695 onwards (for junior backpacks) and Rs 2,599 (for high-end 3 compartment backpack with the cushion padded back-system and multiple pockets)

Available: All Wildcraft branded outlets, leading multi-brand department stores and trade outlets, as well as online on wildcraft.in

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