Sportswear trends among French women DOWNLOAD PDF

For the latest edition of Mode City, the Salon International de la Lingerie et du Swimwear and Interfilière, the leading fabrics and accessories trade show for intimates, beachwear and activewear to be held on 9th – 11th July 2016 at Eurexpo Lyon, Eurovet was keen to find out about women’s preferences and expectations with regard to underwear and exercise.

Which sports do French women favour? What dictates their choice of sportswear? What are their lingerie requirements in general and how much are they prepared to invest? Eurovet and Ipsos have answered all these questions and more, by surveying 1,000 women who take part in sports activities at least once a week, constituting a representative sample of France's female population aged between 20 and 55, living in cities with populations of over 300,000.

French women unanimously agree that sports clothing should, above all, be comfortable (it is important to 99 per cent and very important to 73 per cent). Price is the second most important factor (important to 92 per cent of women, very important to 40 per cent), particularly for young women, who have a lower budget to spend on sports clothing.

It would be rash to assume that French women care less about their look when exercising, however: the cut of garments is important to 86 per cent of them (very important to 36 per cent) and the look is important to 73 per cent (very important to 19 per cent). Finally, a key element of comfort and look, the material used is the third most important element for sports fans (important to 88 per cent of women, very important to 30 per cent).