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Fashion trends spring 2015 DOWNLOAD PDF


For its first such report, Google compiled over six billion searches to render a strong representation of the American population and gain insight into their behaviour.

According to trending Google apparel searches, tulle skirts are growing in popularity just in time for spring fashion, up 34 per cent from January 2014 to January 2015. Originating on the West Coast, the tulle skirt trend is making its way across the US. Consumers are seeking this skirt in all colours of the rainbow (and even in rainbow), but the most popular colours are the classics: black and white.

Top searches for jogger pants span men, women, boys, girls, and even toddlers, indicating mass appeal for this apparel item. Emoji jogger pants is the top most-searched style showing that consumers are stepping out of their comfort zone on this trend.

Recently brought back in the UK in 2013, the midi skirt is making its way back to the US. While lower in search volume than tulle skirts or jogger pants, the midi skirt has seen 9X growth in searches over the past three years—and is still in its early stages of growth within the US market.

Consumers are turning to Google Search for advice and inspiration on styling a midi skirt as part of their daily outfit. There are already so many variations of silhouettes and styles displayed on the Internet. Top silhouettes include pleated, pencil, A-line, high-waisted, skater, circle, and flared. It’s no wonder then that consumers are seeking tips on how best to pull them off.


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