Traditional wear with a touch of modern essence

Samatvam, a womenswear brand that blends age-old craftsmanship with modern sensibilities was conceptualised by Anjali Bhaskar during the pandemic induced lockdowns in 2020. Bhaskar shares details on her brand.

Fibre2Fashion: What is the story behind founding of the brand?

Anjali Bhaskar:

Fibre2Fashion: What categories is the brand into?

Anjali Bhaskar:

Fibre2Fashion: Who are your target audience?

Anjali Bhaskar:

Fibre2Fashion: Which category sells the most? What is the price point of the clothes?

Anjali Bhaskar:

Fibre2Fashion: What is the retail and web presence of your brand like?

Anjali Bhaskar:

Fibre2Fashion: What is the USP of your products?

Anjali Bhaskar:

Fibre2Fashion: Which are your major markets?

Anjali Bhaskar:

Fibre2Fashion: What kind of brand building strategies do you implement?

Anjali Bhaskar:

Fibre2Fashion: Which other product categories do you plan to move into future?

Anjali Bhaskar:

Fibre2Fashion: What has been your growth story in the last three years (excluding 2020)?

Anjali Bhaskar:

Fibre2Fashion: What has been the impact of Covid in terms of sales, staff cutdown, rentals etc?

Anjali Bhaskar:

Fibre2Fashion: Where are your manufacturing facilities based at? If working with vendors, where are the vendors based at?

Anjali Bhaskar:

Fibre2Fashion: What is the annual production capacity?

Anjali Bhaskar:

Fibre2Fashion: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?

Anjali Bhaskar:

Fibre2Fashion: What are your long-term sustainability goals?

Anjali Bhaskar: