Emile Khalaf

Having had the Opportunity to dress prominent women was very gratifying and exciting for us; it was a challenge to come up with a new way to dress such interesting beautiful women (Which remain faithful to our creations)...

After having spent years on many well-known designers' one-of-a-kind pieces, PARADE, well-known to those designers, has finally decided to branch out on its own and be known to you as well. PARADE dictates art... so, originally offering a wide, stunningly elegant selection of fabulous ideas to many famous designers, PARADE Couture has under-gone expansion and is now offering for every special woman a special dress just for her. Thus, we decided to expand all over the world. PARADE' love affair with elegance started many years ago; and that love for elegance was inseparably intertwined with an innate passion for art.

As this newcomer on the international elegance scene is best known for satisfying allkind of people, you can guess that PARADE's designs are created for all the Middle East and the entire world. Believe it or not, our designs have even described by many names, but "stunning" is undisputedly at the top of the list.

The fact to watch a creation emerging from a piece of cloth was something observed and appreciated by people from all over the world. And now comes our turn to share with you our creations and let you enjoy them because we believe that a creation isn't only the sole property of its creator... so we opened the atelier so that you come and witness what we're talking about.

RElying on an extensive success in the world of elegance, PARADE, one of Lebanon's trendiest designer label, is starting ahead with a promising season... we are successfully entering international markets with our first collection, and we are looking forward to becoming a worldwide designer label. PARADE is doing what it loves, and is seeing the possibility of opening locations in many international cities. Ready and willing to enter new territories, PARADE expansion plans stretch beyond women. Finally, what woman need today from a fashion designer is to respect her personality, what she need and what she want. However, women today are much more interested in their physical appearance, PARADE is a style that simply reflects a woman who is elegant, feminine and relaxed. PARADE dresses are made for the woman looking to express her originality, freshness and unique personality…