About the BrandHistoryLeadershipPositioningDesign & New product developmentUCB Advertising - CommunicationCultural and Social Activities

United Colors of Benetton, the iconic Group's global brand, has an international style that combines color, energy and comfort. All these key elements find their expression in the brand's core value: Passion for Quality, with a strong commitment to comfort and style.

UCB Woman collection is both for women who work and demand an easy and elegant wardrobe and those who want to create alternative looks with a mix & match style.

UCB Man collection is a blend of elegance and originality, completely in tune with the mood of the brand.

The underwear - Under colors –This primarily features underwear, beachwear, and sleepwear collections, and presents two main lines: the fashion theme, very feminine and sexy and the light-hearted theme for the whole family, free and fun.