NOY s.r.l. is the exclusive manufacturer of the fast-fashion clothing and accessories branded "POIS". Unlike other fast-fashion companies, NOY s.r.l. researches catwalk trends and originally creates from those each item of the POIS total-look in its style office with headquarters in Milan. POIS products are therefore exclusive and noticeable from the rest.

POIS has been a successful brand for over 25 years, as it enables its customers to have stylish products of better quality than those of the other fast-fashion companies, with greater speed, affordable prices and the advantage of the "Made-in-Italy" tag.