The Paul Smith shops reflect the character of Paul and his designs, an unmistakable Englishness augmented by the unexpected. Each and every Paul Smith shop is totally different, from a shocking pink building with movie set styling on Melrose Avenue, LA, to a Japanese garden at the heart of the Jingumae store in Tokyo. Each shop is a showcase for diverse and eccentric objects complementing the clothing collections with an extensive selection of jewellery, books, art and antiques.

Branding Strategies of Paul SmithPaul explains his eclectic aesthetic: "We're a leading and uniquely British brand. We mix up one-off antiques with high quality tailoring: the chair you sit on when you buy a suit is for sale and we can wrap the suit and have the chair waiting for you when you get home."

Paul Smith is global - the collection is wholesaled to 66 countries and has 17 shops in England. Paul Smith shops are found in London, Paris, Milan, New York, San Francisco, Los Angeles, Antwerp, Hong Kong, Singapore, Taiwan, Korea, U.A.E. and over 200 throughout Japan. Paul Smith also has impressive and diverse showrooms in London, Paris, Milan, New York, and Tokyo.

As Paul Smith is continually involved in every aspect of the business, it helps Paul Smith Ltd. to retain the personal touch often lost in companies of a similar size.