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Kontoor Brands Inc is a global lifestyle apparel company, with a portfolio of some of the world’s most iconic consumer brands: Wrangler and Lee. As many others, KBI took a hit during the pandemic, and is now focused on optimising the business and accelerating its performance in fundamental areas, including margin expansion and cash flow generation as part of its near-to-medium term business strategy.

by Sanjay Bakshi

Incorporated on November 28, 2018 in North Carolina, US, Kontoor Brands, Inc (KBI), having a presence in over 60 countries, is a global lifestyle apparel company that completed a spin-off transaction from VF Corporation on May 22, 2019 and began to trade as a standalone public company on May 23, 2019.

The company designs, manufactures, procures, markets and distributes apparel primarily under the brand names Lee and Wrangler. Its products are sold in the US through mass merchants, specialty stores, mid-tier and traditional department stores, company-operated stores, and online. The company’s products are also sold internationally, primarily in Europe and Asia, through department, specialty, company-operated, concession retail and independently operated partnership stores, and also online.

Business Overview

As of today, KBI boasts of strong brand portfolio consisting of iconic players with progressive history, enviable legacy, uncompromising product quality, consistent performance, and an already established global consumer base. In the past too, KBI’s business has generated consistent margins and strong cash flow supported by its global reach, leading market position, deep customer relationships, and vertical...