Laura Ashley, one of the world's best loved fashion and home furnishing brands, came from humble beginnings. Laura Ashley is a quintessentially English lifestyle brand founded on a rich design heritage and on the traditional values of quality and originality. The brand's story started in 1953 when Laura and Bernard Ashley were inspired to start printing fabric on their kitchen table.

The brand uses prints and designs that evoke the alluring beauty of the English countryside, for the way one lives today. As an innovative global brand, Laura Ashley extends to encompass the broader lifestyle concept, from fashion to home decorating, furniture and accessories.

"Everyone has a private dream world - these designs are an expansion of mine."
- Laura Ashley

Today, Laura Ashley has over 200 stores in the UK and Ireland and a growing franchise operation throughout the world with over 250 shops covering the Far East, Australia, Scandinavia, Europe and South America, many licensees and a growing internet business. The company's strategy is to protect and enhance a strong brand identity and heritage, whilst evolving to ensure relevance to existing and new customers in all markets.