Jaeger is a global luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories.

Jaeger is famous for its desirable coats, tailoring, and knitwear woven in fine wools, cashmere, camel hair, silk and angora. True to the brand’s British heritage, the collections continue to incorporate traditional fabrics such as pinstripe, herringbone, houndstooth, tweed and plaid. Mesmerising prints too, namely polka dots, zigzag stripes, animal prints and graphic florals combine to make up Jaeger’s distinctive style vernacular. Other design signatures revolve around a black, ivory and navy colour palette, made modern each season with vivid highlight colours.

Harold Tillman, fashion entrepreneur and retail visionary and current chairman of Jaeger, Aquascutum and the British Fashion Council, acquired Jaeger in 2003, with the aim to reinvigorate the house. His first move was the 2004 appointment of Belinda Earl, who had previously led Debenhams to great success, as its group chief executive. Belinda is the driving force behind Jaeger’s reinvention; transforming the house into a luxury, desirable, lifestyle brand and restoring its world-class status.

Belinda Earl has been instrumental in the development of Jaeger’s property portfolio, overseeing the growth of shop-in-shop units within department stores nationwide, including Harrods, Selfridges, Harvey Nichols, Fenwick, House of Fraser, and John Lewis; the development of Jaeger’s franchise and wholesale business, in addition to major

To create luxurious, stylish and wearable designs for men and women that transcend both time and age.

international expansion plans. Overseas, Jaeger is currently sold in Asia, Australia, Europe, the Middle East, North and South America and Russia.

Jaeger has 46 UK freestanding shops and 89 shop-in-shops across UK and Europe, the majority of which are either new or completely modernised. Significant investment continues to be made in the brand's existing retail portfolio and the majority of Jaeger stores are now either new or completely modernised, including Jaeger’s luxurious, landmark Regent Street flagship, a four-story tall retail emporium which spans 16,000 sq ft. Jaeger’s virtual flagship, www.jaeger.co.uk, is the brand's second largest store, shipping to 38 countries including the United States of America and selected markets within the European Union.