Hidesign is an internationally successful brand in the “affordable luxury” category. The feeling of luxury comes from providing an exclusive product and service through:
  1. The exclusive ambience of their stores that is custom made and shows the luxury of the product. Hidesign shops are made from high quality materials that are natural: solid brass, real leather and wood.
  2. The personalised service provided at all the stores and shop in shop counters. This personalised service informs the customer on the exclusive nature of Hidesign, advises the customer of what is best suited to his needs and in case of a problem promptly solves his problem.
THE FOUNDER & PRESIDENT – MR. DILIP KAPUR

Dilip Kapur was born in New Delhi and moved to Pondicherry at the age of six. He grew up in Sri Aurobindo Ashram, went to school at Phillips Academy, Andover, Massachusetts. After graduating from Princeton University in International Affairs, Mr. Kapur completed his PH.D at University of Denver, School of International Studies in International Affairs.

Mr. Kapur took up a job in a leather company while pursuing his PH.D. It was during those nine months that he recognised his passion towards the art of crafting leather.

He returned to India in 1977 to live in Auroville and started Hidesign, a two-man artisan shop, as a hobby in 1978 and has since masterminded Hidesign to its current leadership position.He still teaches students at Auroville on International affairs. He often takes walks in the forests of Auroville with his dogs, rides his Enfield and likes to travel when he can.

LEADERSHIP

Founder and President – Mr. Dilip Kapur

CEO – Mr. Vikas Kapur

Regional Directors – Ms. Sumeet Kaur, Ms. Sheetal Subramaniam, Ms. Qubra Khan, Ms. Nivedita Betgeri Kalathil, Ms. Kaushiki Chandra, Mr. Sumit Chauhan

Brand Manager – Mr. Dipen Desai

Head of Business, Brand extensions – Ms. Bhavana Raheja