Hidesign was selected by the Accessory Magazine in UK as the accessory of the year in the early 90s. The small bag made like an old styled suitcase with a long strap on it was Hidesign’s first bag. Princess Diana presented the award and this honour helped Hidesign reaffirm its position as a leading leather brand.. It won the AAAI award for the best ad campaign in 2001. Hidesign also won the Best Bags and Accessories Brand at Shoppers Stop’s annual Pinnacle Awards ceremony in 2010. The award is given to the brand that shows the highest growth and sales in its category. In 2011, Hidesign won the award for best brand retail at the Ritz Audi Icon Awards.