Diesel has never promoted a ‘total look’, and its consumers are invited to choose from over 3000 products each season to combine in any way imaginable to create their own personal style.

Diesel – Premium casual apparel for men and women; each collection features unique details and unusual treatments and finishes. The line is truly vast, including all types of apparel, knitwear, leathers, while denim still remains a crucial element. The 5 Pocket range showcases over 40 different models and hundreds of washes every season.

Accessories - Diesel clothing is complemented by a wide range of bags, luggage, shoes and small leather goods, all in line with the unique and independent approach of the brand. Its latest development is an innovative collection called Diesel Intimate: underwear and beachwear characterized by unique and original touches.

Diesel Black Gold made its debut in NY on February 2008, showcasing high-end collections of men’s and women’s apparel. Embracing the core Diesel characteristics of rebellion and creativity, it has evolved into a contemporary, fearless approach to dressing.

Diesel Denim Gallery – Unique, collectible, limited edition pieces, from jeans that inspire the lust of collectors to original fashion with hand-crafted details.

While not everything can be manufactured within Diesel itself, all of the company’s licensed products are overseen by the Diesel Creative Team and thus maintain the same high standards of quality and design innovation. These partnerships comprise Diesel Shades (fashion eyewear by Marcolin, Italy), Diesel Time Frames and Jewellery (watches and jewels produced and distributed by Fossil, USA) and since 2007 Fragrances thanks to an agreement signed with L’Oréal’s Luxury Products Division.

Diesel’s new home collection is called ‘Successful Living From Diesel’. The iconic brand’s core values of rebelliousness, irony and irreverence, have been translated into a new textile collection characterized by innovative, creative design, yet timeless vintage appeal, combined with an ultra-modern and quirky twist. The collection includes a range of products for the bedroom, bathroom and living room: bedding, towels, robes, pillows and throws. In 2009 Diesel’s home collection was enriched by the addition of two new partners, Foscarini for lighting and Moroso for furniture. Both companies are leading international players in the design market and combine expertise and Italian tradition with innovation and avant-garde. The new collections are designed by the Diesel Creative Team using innovative materials in perfect Diesel style.

In addition, Diesel developed new licences like the iconic Italian car Fiat 500 by Diesel and a motorcycle helmet named the Diesel Movie Helmet.