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The first strip design of the fledgling Paris Saint-Germain, founded after a merger between Paris FC and Stade Saint-Germain in 1970, was mainly solid red. Fashion designer Daniel Hechter collaborated with the club to design the 'historical' shirt which would become a strong symbol of the club in 1973.

Daniel Hechter fragrances were made in collaboration with perfumers PFW and Mark Buxton. The earliest edition was created in 1989 and the newest is from 1999.