From a humble beginning to being one of the world’s largest sportswear brands, Adidas has carved out its own legacy.by SANJAY BAKSHI
In its initial days, Adidas used to make lightweight boots. Today the fact that the brand is the manufacturer of high quality sportswear that dominates the athletic world in general and football world in particular, makes its past even more fascinating. It is probably the only sportswear brand that not only focuses on athletic performance but also combines sports, style and fashion.OVERVIEW
The brand Adidas is owned by Adidas AG – the largest sportswear manufacturer in Europe and second worldwide. Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures footwear, apparel and accessories. The Group owning Reebok (currently undergoing sell-out proceeding), Taylormade and Runtastic as well as a share of the German football club Bayern Munich, employs over 60,000 people, 55 per cent being females with equal share of employees working in its retail business. Adidas uses a three-stripe logo on its product designs as a marketing aid and competes globally with Nike, Puma and Under Armour in the sportswear category.