The term "marketing mix" coined in 1953 by Neil Borden was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a ...   Read Full Article

Two questions I am asked most from clients and friends are "How do I find my style?" and "How do you always look so pulled together?" Well my bold beauties I hope to answer that for you all today. ...   Read Full Article

British luxury brand Burberry is making a concerted effort to reach out to high net worth individuals (HNIs) in India and China, even as investors have hammered the company's stock 30% since July due ...   Read Full Article

Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled ...   Read Full Article

Hong Kong Fashion Week for Fall/ Winter and HKTDC World Boutique, Hong Kong, which opened on 16th January and continued through 19 January at the Hong Kong Convention and Exhibition Centre. Hong Kong ...   Read Full Article

Urban wear is a fashion category that is popular among internationally known brands as well as local brands preferred by local people. It contains different items like clothing, footwear, jewellery, ...   Read Full Article

The change of fashion is like a history; and it is more like an epitome of human development. It is the symbol of a society's progress, civilization and flourishment. The changing fashion has been ...   Read Full Article

In today's success driven career environments it pays to be a well rounded person whose outward appearance exudes with confidence, elegance and sophistication. The need to successfully integrate form ...   Read Full Article

"Fashion" the term itself stands for glamour and attitude. Do the fashion trends keep changing? Or they just rotate? The 80's style which was fag few years back is now the so called 'new' style ...   Read Full Article

Stylish appearance is an imperative part of human life. Accurate choice of apparel for right season, give your taste a gorgeous profile and force people to have a high respect for your unique beauty ...   Read Full Article