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Branding Or Direct Response Marketing?

When it comes to marketing insurance and financial products, the first thing you must do is answer a very important question. And the answer to this question will dictate the marketing strategy...

Analysis Of The Stability Of A Flat Textile Structure

This paper deals with a specific method of examine the state of equilibrium of a flat textile structure. This kind of structure is modelled as an inextensible elastica loaded with its dead weight and ...

Organic Cotton

Although many people are becoming conscious about what they put in their bodies, they do not take necessary precautions for what they put on their bodies. Pesticides and other chemicals can not only...

A Brief History of Tapestries in American Décor

The myriad details of restoring or furnishing a period house are enough to overwhelm even the most dedicated homeowner. Paint colors, wood finishes, floor covering, lighting fixtures; chosen wisely,...

Fashion Shopping - Five Good Reasons to Shop at Independent Stores

Fashion shopping in high street stores can bring on a sense of déjà vu: you’ve seen it all before and you’re surrounded by people wearing very similar designs.

Trademarks: How Important are they?

Being different from the rest always gathers prominence. Any commercial/ non-commercial product or service needs a certain degree of uniqueness to get their potential customers. Such distinctive...

Are You Wearing Fake?

Consumers, designers and manufacturers alike are already aware of the proliferation of fake designer handbags, clothing, shoes and various fashion accessories.

Fashion Design Degree Education

Fashion Design Schools Find fashion schools offering online fashion merchandising, fashion design, fashion marketing, and other programs that can help you develop the skills...

11 Customer Service Lessons on One Phone

11 Customer Service Lessons from One Phone Call The other day, I called one of our very good clients who has a brick and mortar store, excellent mail order business, superb telemarketing...

T-Shirt Design and Innovative Thinking

We wear T-shirts for comfort and delight. They are made from soft fabrics, mostly cotton and they represent items of clothing present in everybody"s gardrobe, no matter the age or gender. The...

Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo