Fashion Highlights

Emerging designers remain central to fashion’s creative evolution but face shrinking space due to...
Multi-brand retail is moving from assortment-driven models towards curated, story-led experiences...
D2C success depends on finding the right strategic dimensions beyond product and price. Strong...
AI shopping assistants are transforming fashion retail by offering personalised, conversational,...
The Hemline Index once suggested that skirt lengths rose or fell with economic confidence, but this idea no longer holds in today’s complex fashion landscape. With multiple hemlines co-existing,...
Ukrainian Hutsul Costume Explained: Origins, Symbolism, and How it is Worn

Ukrainian Hutsul attire captures the essence of Carpathian Mountain life through vivid colours,...

Vyshyvanka: Ukraine’s Story Stitched in Thread

The vyshyvanka is Ukraine’s living history, where every stitch carries memory, belief, and...

The Krakowiak Costume: A Complete Guide to Poland’s Iconic Folk Dress

The Krakowiak costume reflects Poland’s vibrant folk heritage through bold stripes, rich...

Adidas x Kanye West | Yeezy Foam Runner

What: Collection of foam sneakers

USP: The Yeezy Foam Runner feature injected EVA foam to provide lightweight and durability. These footwears are made using algae harvesting technology that helps to keep lakes clean. The soft top layer in the footbed offers comfort along with strategically mapped vents around the foot to provide air flow and breathability.

Price: Rs 7,999

Availability: Online on shop.adidas.co.in

Prathyusha Garimella

Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Kay Unger

Kay Unger Design

"If you really want to pursue fashion, it is fine. But it is a very difficult...

Barbara Bui

Barbara Bui

"I always have in mind a woman who has a strong character, but also a lot of...

Igor Chapurin

Chapurin

"Now we can see the Russian trend in international fashion. And Russian themes...