Fashion Highlights

Emerging designers remain central to fashion’s creative evolution but face shrinking space due to...
Multi-brand retail is moving from assortment-driven models towards curated, story-led experiences...
D2C success depends on finding the right strategic dimensions beyond product and price. Strong...
AI shopping assistants are transforming fashion retail by offering personalised, conversational,...
The Hemline Index once suggested that skirt lengths rose or fell with economic confidence, but this idea no longer holds in today’s complex fashion landscape. With multiple hemlines co-existing,...
Ukrainian Hutsul Costume Explained: Origins, Symbolism, and How it is Worn

Ukrainian Hutsul attire captures the essence of Carpathian Mountain life through vivid colours,...

Vyshyvanka: Ukraine’s Story Stitched in Thread

The vyshyvanka is Ukraine’s living history, where every stitch carries memory, belief, and...

The Krakowiak Costume: A Complete Guide to Poland’s Iconic Folk Dress

The Krakowiak costume reflects Poland’s vibrant folk heritage through bold stripes, rich...

Kalki Fashion | Zoha

What: Pre-Fall collection for women

USP: Zoha is the one that signifies beauty and the collection reflects the ‘Less is more’ concept. The fascinating silhouettes of playful designs range from the ethnic lehengas that fit right for the twirls, to georgette sarees, indo-western crepe gown, jumpsuit, and flowy georgette anarkalis. The unlimited ruffles are the highlight of this collection. The minimal beadwork and jewel-toned stones on the cuffs, belts provide a luxurious look with sumptuous ...

J J Valaya

House of Valaya

J J Valaya has succeeded in making it big in the world of international...

Prathyusha Garimella

Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Raghavendra Rathore

Rathore Jodhpur

Raghavendra Rathore is a reputed fashion designer from the culturally rich city ...

Yash P. Kotak

Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to Meher...